Startup Warriors Collides with BeInCrypto: A Reality TV Revolution in Web3

When drama meets decentralization, you get Startup Warriors x BeInCrypto—a reality TV spectacle that’s rewriting the rules of Web3 innovation.

Forget Silicon Valley’s stale pitch decks. This is high-stakes entrepreneurship meets crypto’s wild frontier, where founders battle for survival and investors hunt the next moonshot.

Why it matters: Mainstream audiences get a front-row seat to blockchain’s messy, glorious evolution—no white papers required.

The twist? Contestants navigate bear markets, rug pulls, and that one VC who still thinks ‘NFT’ stands for ‘No Financial Trouble.’ Winners take home real funding—not just exposure bucks.

Behind the scenes: BeInCrypto’s team vets every project, separating the builders from the bullsh*t artists. Because in crypto, reality checks are rarer than a working Metaverse.

The verdict: Either the most transparent thing to hit Web3 since Etherscan… or proof that even decentralized dreams need a script. (And yes, the tokenomics consultant gets voted off first.)

Web3 Meets Reality TV

Produced by XFounders Production in collaboration with solana Foundation, BeInCrypto, GriGon, Antipad, and Webwise Capital, Startup Warriors is not just a show; it’s a bootcamp, mentorship program, and funding accelerator all in one.

The goal? To bring Web3 innovation into the mainstream spotlight by showcasing the human stories behind the founders, their grit, their passion, and their breakthroughs.

In a special episode filmed in Bali, three of our key team members joined the action:

• Maria Mayorova, Head of Account Management
  
• Lynn Wang, Global Newsroom Editor
  
• Sofia Pashnina, Content Creator & Community Manager

Their mission: to engage with founders, provide editorial insights, and represent BeInCrypto’s ongoing support for the Web3 startup ecosystem.

In Conversation: BeInCrypto’s Role Behind the Scenes

Our Lynn Wang, Global Newsroom Editor at BeInCrypto, sat down for an exclusive on-camera interview with Nelson Lopez, host and founder of Startup Warriors. Their conversation delved into the state of crypto media, the importance of responsible reporting, and how journalistic standards are evolving alongside the industry.

Check out the full interview with Nelson here. 

Meanwhile, Maria Mayorova, Head of Account Management, delivered a special talk on Web3 marketing strategy, sharing insights on user growth, community engagement, and building brand trust in an increasingly decentralized and noise-filled landscape. 

Here are the key insights: 

• Community is a startup’s superpower: Loyal users become ambassadors through CRM flows, quests, feedback loops, and active engagement.
  
• Common mistakes of startups: Driving traffic before the product is ready, poor localization, betting everything on one channel, and last-minute planning.
  
• Clear value propositions matter: Ads with unique selling points (USPs) can achieve 3x higher CTRs than generic ones. Messaging focused on user benefits rather than product features usually proves more effective.
  
• A typical user journey unfolds across five key stages: Awareness → First Try → Consideration → Loyalty → Ambassador. On average, users require more than 40 touchpoints to begin recognizing a brand.
  
• Several industry trends continue to shape the landscape: Rising acquisition costs, over-reliance on KOLs, VC influence on visibility, and the ongoing hype around airdrops and points.

A Birthday Surprise on Camera

BeInCrypto turned 6 years old on September 14, right in the middle of filming. What better way to celebrate than with the next generation of Web3 pioneers?

In true startup spirit, we celebrated the anniversary on set, with founders, crew, and cameras rolling. It was a raw, unscripted moment of community, passion, and the kind of serendipity that defines the crypto industry.

“To celebrate our sixth anniversary surrounded by builders who are shaping the future of decentralization felt symbolic. This collaboration is more than media coverage, it’s about being part of the journey”, said Maria Mayorova. 

The Founders Who Joined the Battle

The episode features a diverse lineup of Web3 startups, each building in different verticals, from DeFi to wallets, AI and tokenization. Participating startups include:

• Marsbase
  
• Folks.Finance
  
• Carta Wallet
  
• HAVN Labs
  
• Wert
  
• Scade.Pro AI
  
• Alterscope
  
• Alberto G. Montilla
  
• Horacio Sairafi
  

They were joined by guest expert Wayne Lin of Axia8 Ventures, who provided mentorship and strategic insights for the participants.

What’s Next?

As Web3 continues to evolve, the need for authentic, grassroots storytelling grows. Startup Warriors is setting a new bar for how blockchain narratives are told, not in conference halls, but through real human connection and reality TV energy.

For BeInCrypto, this collaboration reflects a broader mission: to bridge media, education, and innovation, and to celebrate the builders who keep the crypto world turning.

You can watch the episode here and leave your thoughts in the comments.