🚀 RLUSD Supply Rockets $122M in July—XRP Bulls Charge Ahead

Another stablecoin pumps its reserves—because what's a bull market without fresh liquidity chasing the next hype cycle?

RLUSD joins the party

The $122M supply surge screams institutional FOMO. Market makers? Hedge funds? Either way, someone's loading up ammunition for the next altcoin rally.

XRP catches the tailwind

Positive sentiment spills over to Ripple's darling. Traders pivot from 'when lambo' to 'which color lambo' as RLUSD inflows hint at sidelined cash finally moving.

The cynical take

Because nothing says 'healthy ecosystem' like stablecoin printers working overtime to prop up speculative assets. At least the volatility will be entertaining.

XRP Utility and Market Dynamics

XRP, priced at $3.16 at time of writing, traded as high as $3.20 earlier this month, briefly touching resistance levels not seen since Q1. The token has outperformed peers such as ADA and TRX, with analysts pointing to RLUSD-linked flows as a differentiator.

Source: TradingView

On the XRP Ledger, RLUSD frequently auto-bridges through XRP, creating structural demand. Analysts note that increased RLUSD settlement volumes—especially across institutional payment corridors—translate to more liquidity and volume on XRPL, indirectly benefiting XRP.

Navigating Market Momentum with Communications That Fit

As the digital asset sector matures, firms building around utility tokens, stablecoins, or on-chain finance increasingly require PR strategies tailored to real market behavior. One agency approaching this challenge with a unique lens is Outset PR.

Founded by crypto PR strategist Mike Ermolaev, Outset PR operates more like a communications workshop than a traditional agency. Each campaign is developed to fit market timing and media dynamics—not pre-packaged templates. Journalistic angles are crafted based on discoverability metrics, domain authority, conversion potential, and platform-specific tone.

Rather than optimizing for vanity placements, Outset PR uses daily media analytics, sentiment monitoring, and competitive benchmarks to align messaging with actual market momentum. This hands-on, data-first model positions the agency as a go-to partner for crypto-native teams needing clarity, control, and measurable impact.

Recent results include:

• Step App: A U.S. and UK campaign correlating with a 138% increase in FITFI token value.

• Choise.ai: Achieved 28.5x growth in the CHO token during coverage of a core utility upgrade.

• ChangeNOW: Expanded its user base by 40% through multi-layered outreach.

• StealthEX: Secured 26 media placements and an estimated 3.62B in reach.

With expertise spanning tier-1 media pitching, editorial-led content creation, and scalable discovery campaigns, Outset PR is reshaping the crypto PR playbook. 

Learn more about Outset PR

XRP Price Outlook and Risk Factors

Short-term sentiment around XRP remains constructive. With RLUSD scaling quickly and Ripple hinting at further integrations, traders are watching for a potential breakout above the $3.30–$3.50 resistance band. However, the rally could stall if new issuance flattens or if U.S. regulatory developments introduce delays.

Scenario

Potential Outcome

Probability

Continued RLUSD Growth & Integrations

XRP retests 2021 highs; breakout to $3.50–$3.75 possible

Moderate–High

Stable RLUSD Supply (No New Catalysts)

XRP stabilizes in $2.80–$3.20 range

High

Overextension or Regulatory Delays

Pullback to $2.20–$2.50 likely

Low–Moderate

Key Levels to Watch:

• Resistance: $3.30 (2018 top), $3.50 (speculative breakout ceiling)

• Support: $2.80 (July breakout base), $2.50 (prior consolidation)

Ripple’s strategic rollout of RLUSD—especially if paired with exchange support and liquidity farming tools—may sustain upward momentum, but traders should watch for overbought conditions and macro pressures such as stablecoin regulation enforcement.

Bottom Line

As RLUSD continues scaling across blockchain rails, XRP’s role as a bridge asset will remain in focus. While July’s supply surge suggests healthy institutional onboarding, traders will be watching for indicators of velocity—new custody integrations, trading pairs, and payment corridors—that could drive deeper XRP engagement.

Simultaneously, projects seeking to communicate value in this fast-evolving environment may look to data-driven partners like Outset PR to match storytelling with strategy.

Whether through stablecoin infrastructure or narrative construction, clarity will be key to capturing the next leg of crypto’s capital cycle.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.