BeToken’s Revolution: Turning Customers into Co-Owners and Merging Community with Capital

Forget loyalty programs—BeToken is rewriting the playbook by converting customers into stakeholders. This isn't just engagement; it's ownership.

How? By leveraging blockchain to fractionalize equity, BeToken lets users trade 'proof-of-participation' like a Nasdaq-listed security—except with more memes and less paperwork.

The cynical take? Wall Street's been selling 'community' as a buzzword for years. BeToken actually monetizes it.

Active user growth? Triple digits since launch. Token velocity? Outpacing legacy rewards programs by 5x. Because when points become assets, participation gets profitable.

Final thought: In a world where banks pay 0.01% interest, turning your coffee purchases into equity might just be the retail investor's revenge.

So, what's the hype all about?

Over the past decade and half, Beself Brands has established itself as a European e-commerce powerhouse, overseeing a portfolio that includes high-demand consumer brands sold through platforms like Amazon, Leroy Merlin, and Fnac. 

Through the release of BeToken, the firm is tokenizing 100% of its share capital, effectively merging its community of users with its pool of investors. To elaborate, the firm is set to release 2.97 million $BeTokens during its initial rollout phase, with the supply capped and distributed across summer and fall 2025. 

Token holders, be it long-time customers or new backers, are entitled to receive annual financial statements, vote on key company decisions, and access performance updates directly through the investment portal.

Moreover, it bears mentioning that the founders will be limited to unlocking no more than 10% of their holdings annually while at the same time a liquidity reserve of €500,000 has also been earmarked. Lastly, by the beginning of the second year, dividends are expected to be distributed to token holders.

A new ethos of belonging?

The narrative surrounding BeToken seems to not be centered purely around investment, but around identity, with Beself Brands CEO Mireia Calvet recently being quoted as saying: “BeToken is not just an investment, but a way of belonging.”

In this way, the dynamic of “us versus them” (i.e. customers versus corporations) is being reimagined, embedding shareholder rights into a piece of code and in that, something fundamentally new is being made possible.