Bybit Doubles Down on Brazil: Crypto Exchange Taps Israel Buzaym to Lead LatAm Charge

Bybit plants its flag deeper in Brazilian soil—appointing ex-Coinbase exec Israel Buzaym as country manager. The move signals aggressive expansion into Latin America’s hottest crypto market.

Why Brazil? The country’s crypto adoption surged 137% last year despite regulators playing whack-a-mole with tax policies. Buzaym’s hire suggests Bybit sees blood in the water—local exchanges still struggle with banking access.

Buzaym brings Coinbase pedigree to the role, having navigated US compliance hell. His playbook? Probably ’how to onboard users while dodging central bank roadblocks’—a skill as valuable as Bitcoin mining in 2013.

Meanwhile, traditional finance dinosaurs mutter about ’volatility risks’ from their 0.5%-yield savings accounts. Onward, crypto cavalry.