🚀 Bitpanda Blitzes Into UK Market: 600+ Cryptos & Arsenal FC Sponsorship Signal Aggressive Expansion

Europe's crypto giant plants its flag in London—just as regulators sharpen their knives.

The playbook: Dominate first, ask questions later

With over 600 digital assets onboarded and a Premier League sponsorship deal inked, Bitpanda's UK launch looks less like an entry and more like a hostile takeover. No soft launch here—just a full-throttle assault on Britain's retail trading scene.

Why Arsenal? Same game, different stadium

The football club partnership isn't just branding. It's a calculated move to tap into 50 million+ Premier League fans—many still nursing losses from their last crypto 'investment strategy.' Talk about perfect market timing.

The compliance tango begins

Watch how fast 'innovation-friendly' becomes 'FSA-compliant' when UK regulators start poking around those 600+ unlisted altcoins. But hey—when has paperwork ever stopped a proper bull market?

One thing's certain: The City's traditional finance dinosaurs just got served notice. Game on.

TLDR

• Bitpanda expands to the UK, offering access to 600+ crypto assets including Bitcoin and Ethereum.

• Bitpanda partners with Arsenal FC to promote crypto education and awareness.

• Bitpanda appoints Pantelis Kotopoulos as UK Country Director for regional operations.

• Bitpanda introduces its B2B arm, offering crypto solutions to banks and fintechs in the UK.

Vienna-based crypto platform Bitpanda has officially launched its services in the UK, aiming to provide local investors with access to a wide range of cryptocurrencies. With over 600 crypto assets available, including popular tokens like Bitcoin, Ethereum, and stablecoins, Bitpanda is positioning itself as a major player in the UK crypto market.

Bitpanda’s launch reflects the growing interest in cryptocurrency in the UK. The platform is licensed in multiple jurisdictions, and its recent third MiCA (Markets in Crypto-Assets Regulation) license from the Austrian Financial Market Authority strengthens its regulatory standing. Bitpanda’s focus on offering institutional-grade infrastructure, market analysis, and curated crypto indices makes it an appealing option for both retail and institutional investors.

In a statement, Bitpanda’s CEO Eric Demuth highlighted the strategic importance of the UK market. “We believe the UK will grow to be one of our largest markets for us in the next 2 years,” he said. Demuth emphasized Bitpanda’s goal to become the

“best, most secure, and most complete way to invest in crypto assets in the UK.”

Bitpanda New UK Leadership Appointment

To lead the UK operations, Bitpanda has appointed Pantelis Kotopoulos as UK Country Director. Kotopoulos will oversee the platform’s regional growth and ensure that UK investors receive a top-tier user experience.

According to Kotopoulos, the platform is designed to meet the ambitions of UK investors by providing more assets and a superior user interface.

He stated, “We’re here to offer a real alternative – with more assets, a better and more intuitive user experience, and zero tolerance for shortcuts.” This focus on creating a reliable and comprehensive platform a is expected to help Bitpanda grow its user base in the UK, which has become a key target market for the company.

Bitpanda B2B Infrastructure in the UK

Alongside its retail launch, Bitpanda is also introducing Bitpanda Technology Solutions (BTS) to the UK. BTS provides white-label integration services that allow banks, fintechs, and crypto asset platforms to integrate crypto services into their offerings.

The company already has established partnerships with major institutions like Deutsche Bank and Société Générale.

Bitpanda’s B2B arm as a result aims to expand its reach beyond individual investors, providing the infrastructure that financial institutions need to engage with crypto assets. This MOVE as a result aligns with the increasing interest from traditional financial entities in integrating cryptocurrency solutions.

Bitpanda’s Multi-Year Partnership with Arsenal FC

In addition to its UK market launch, Bitpanda has entered a multi-year partnership with Premier League club Arsenal Football Club. As the club’s Official Crypto Trading Partner, Bitpanda aims to boost digital asset education among Arsenal’s global fanbase.

The collaboration is expected to raise awareness of cryptocurrency among a broader audience, particularly in the sports sector.

The partnership as a result will involve joint initiatives aimed at educating Arsenal supporters about digital assets and how to navigate the crypto space. By aligning with a major global football brand, Bitpanda hopes to reach a diverse, international audience, promoting wider adoption of cryptocurrency in a more approachable manner.