Visa Doubles Down on Stablecoins—Targeting a Massive $2 Trillion Opportunity

Visa isn’t just dipping a toe—it’s diving headfirst into the stablecoin pool. The payments giant sees a $2 trillion prize, and it’s betting blockchain will deliver the goods.

Why stablecoins? Predictability meets scalability. While crypto’s wild volatility scares off Wall Street’s suits, dollar-pegged tokens offer a bridge between old money and new rails. Visa’s move signals a quiet surrender: the future of money won’t be built on legacy systems.

The playbook? On-ramps, off-ramps, and a hefty slice of the $2 trillion pie. Watch for partnerships with crypto-native players—Visa needs their tech cred, they crave Visa’s compliance cloak. A match made in mercenary-finance heaven.

Cynical take: Nothing unites rivals like the smell of fresh fees. Banks and stablecoin issuers might hate each other, but they’ll all line up for Visa’s rails—if the cut’s right.

TLDR

• Visa expands stablecoin settlements, targeting $2T payments market growth.
• Visa boosts stablecoin use with daily settlements and fintech partnerships.
• Visa eyes $2T stablecoin boom, linking banks and blockchain payments.
• Visa launches tokenized asset platform to drive global stablecoin adoption.
• Visa pushes stablecoins for faster cross-border payments in emerging markets.

Visa is expanding its stablecoin business as it aims to capture a $2 trillion market opportunity. The payments giant is integrating stablecoins into its settlement network and forging partnerships with banks and fintechs worldwide. This push positions Visa as a bridge between traditional finance and blockchain-based payments.

Expanding Stablecoin Settlement Services

Visa has grown its stablecoin settlement services to handle payments seven days a week. The company surpassed $200 million in cumulative stablecoin settlement volume, showing early adoption from global clients. This remains small compared to the $16 trillion in total payments Visa processed last year.

Visa’s crypto head says stablecoins could be the key to reaching new markets where old payment systems fail.

Some experts see the stablecoin market hitting $2T and Visa is already moving in to grab its share.

The future of payments might be here. 💳 pic.twitter.com/ZM1gLK7KHj

— Crypto Patel (@CryptoPatel) August 12, 2025

The service enables financial institutions to fulfill VisaNet obligations directly in stablecoins. This process reduces settlement times and can lower operational costs for participating partners. The network’s capacity to run daily settlement cycles strengthens Visa’s competitive edge in digital payments.

Visa partnered with Rain, a US-based fintech offering credit cards backed by stablecoins, to expand use cases. This MOVE follows similar agreements with other firms exploring blockchain-based payment models.

Launch of the Visa Tokenized Asset Platform

Visa launched the Visa Tokenized Asset Platform in 2024 to help institutions issue and manage tokens on blockchain networks. The platform supports ethereum and works with banks such as Spain’s BBVA. BBVA plans to launch stablecoins on Ethereum through live pilots later this year.

The platform allows clients to create tokenized assets for payment and settlement purposes. This capability opens new revenue streams for Visa and its partners. Global banks are actively discussing with Visa the adoption of similar blockchain-based token issuance models.

The company’s strategy targets markets with limited access to cards or traditional banking services. By enabling tokenized payments, Visa can reach more users in emerging economies and position itself as a facilitator of financial inclusion.

Targeting Growth in Emerging Markets

Visa sees stablecoins as a natural fit for cross-border payments in developing regions. It recently partnered with Yellow Card, which operates in several African countries. The partnership focuses on treasury operations, liquidity management, and international transfers using stablecoins.

The stablecoin market grew 62% over the past year to $269 billion. Analysts forecast the market could expand to $2 trillion within three years. This growth potential aligns with Visa’s goal of broadening its addressable market through blockchain-based solutions.

Visa’s head of crypto, Cuy Sheffield, leads the company’s push to integrate stablecoins into Core payment services. His team continues to secure partnerships that strengthen Visa’s blockchain ecosystem. The company’s strategy suggests it sees stablecoins as a long-term driver of payment innovation