Trump Media Bets Big: $2B Bitcoin Move as Crypto Legislation Gains Momentum
Wall Street's latest love affair with crypto just got a White House twist.
Trump Media dives headfirst into Bitcoin—$2 billion deep—as regulatory winds shift in crypto's favor. The move drops like a mic on DC's crypto skeptics.
Bullish or reckless? Depends who's holding the bag.
Meanwhile, TradFi bankers suddenly remember they 'always believed' in digital assets—right after their clients start asking about it.
TLDR
- Trump Media and Technology Group invested $2 billion in Bitcoin and Bitcoin-related securities following crypto bills passing the US House
- The investment was part of a previously announced strategy funded by $2.5 billion from stock sales and bonds
- Bitcoin price briefly surged above $120,000 during “crypto week” but dropped to around $118,400
- Trump signed the GENIUS stablecoin bill into law, which may benefit his family’s World Liberty Financial business
- Analysts suggest the massive Bitcoin purchase signals expectations of Fed rate cuts and dollar debasement
Trump Media and Technology Group announced a $2 billion investment in Bitcoin and Bitcoin-related securities on Monday. The purchase came just days after the US House of Representatives passed three cryptocurrency bills during what Republicans called “crypto week.”
BREAKING: 🇺🇸 TRUMP Media and Technology purchased $2 billion in #bitcoin pic.twitter.com/X0hDAaNnh8
— NLNico (@btcNLNico) July 21, 2025
The media company, which owns President Donald Trump’s Truth Social platform, said the Bitcoin acquisition was part of an investment strategy announced in May. The strategy allocated $1.5 billion from stock sales and $1 billion from convertible senior secured bonds to purchase cryptocurrency.
Trump Media stated it would continue acquiring “Bitcoin and Bitcoin-related assets” based on market conditions. The company had backing of $2.5 billion in total funding for its crypto investment plans.
The announcement followed the House passing three bills related to cryptocurrency regulation and central bank digital currencies. Bitcoin’s price briefly surged above $120,000 as the legislative week began but has since declined to around $118,400.
President Trump signed the GENIUS stablecoin bill into law on Friday. The other two bills still need Senate approval before reaching the president’s desk for signature.
Market Impact and Price Movement
The GENIUS bill signing may benefit Trump’s family-backed crypto business, World Liberty Financial, which operates its own stablecoin. The company’s governance token, WLFI, has more than doubled in value over the past seven days as holders voted to make it tradable.
Trump’s memecoin, Official Trump, increased approximately 10% to $11.55 from $10.45 during the same week according to Nansen.ai data. One company tied to Trump and his family held a 20% stake in World Liberty as of June.
The president effectively controls 80% of his memecoin supply through two companies. These crypto ventures have reportedly added $620 million to Trump’s net worth.
Strategic Bitcoin Reserve Plans
In March, Trump signed an executive order establishing a “Strategic bitcoin Reserve” and “Digital Asset Stockpile” in the United States. Experts initially suggested the stockpile would consist of cryptocurrency seized by US authorities.
Trump’s advisers later indicated they were exploring alternatives, including revaluing the government’s gold certificates. The WHITE House continues to examine options for implementing the national Bitcoin reserve.
Challenging Traditional Market Cycles
Analysts suggest Trump Media’s Bitcoin investment challenges conventional cryptocurrency market wisdom. Bitcoin historically follows a four-year cycle centered around mining reward halvings that occur every four years.
The fourth halving occurred in April last year, reducing mining rewards to 3.125 BTC per block. Since then, Bitcoin’s price has risen from approximately $65,000 to nearly $120,000.
Past bull markets typically peaked 12-18 months after halving events before entering year-long bear markets. Previous peaks occurred in December 2013, December 2017, and November 2021.
Federal Reserve Expectations
Market observers believe the massive Bitcoin purchase signals expectations of Federal Reserve policy changes. Trump has repeatedly criticized Fed Chairman Jerome Powell for maintaining interest rates at 4.25%.
Goldman Sachs strategists expect three quarter-point rate cuts starting from the September meeting. The expected easing cycle depends on inflation trends remaining stable according to the investment bank.
Potential rate cuts and dollar debasement could increase market liquidity. This WOULD ease financial conditions for continued risk-taking in both traditional and cryptocurrency markets.
