Smarter Web Company Doubles Down: £17.5M Bitcoin Buying Spree Signals Bullish Bet

Smarter Web just turbocharged its crypto war chest—and traditional bankers are sweating into their spreadsheets.

The play: The tech firm dropped £17.5 million into its Bitcoin accumulation strategy, betting hard on the digital gold narrative while fiat currencies flirt with inflation.

Why it matters: This isn’t pocket change—it’s a calculated move by a company that clearly thinks BTC’s next rally will make today’s prices look like a fire sale. Meanwhile, Wall Street still can’t decide if crypto is ‘too volatile’ or if they’re just salty about missing the early train.

One thing’s certain: When tech firms start hoarding Bitcoin like dragons with a spreadsheet fetish, the smart money pays attention—even if they won’t admit it over martinis at the golf club.

TLDR

• Smarter Web raised £17.5 million through an equity offering to institutional investors.
• The company sold 5.9 million new shares at £2.95 each in an accelerated bookbuild.
• Smarter Web purchased 325 BTC on July 16 for £27.15 million at an average price of £83,525 per coin.
• The company also acquired 275 BTC a few days earlier at an average price of $108,182.
• Smarter Web has accumulated 1,600 BTC since adopting its Bitcoin treasury strategy in April.

Smarter Web has secured £17.5 million from institutional investors to further its aggressive Bitcoin strategy. The company issued 5.9 million shares at £2.95 each through an accelerated bookbuild. The funding will support continued BTC acquisitions and reinforce its 10-year treasury plan.

Smarter Web Expands Holdings With Latest £27.15M Bitcoin Purchase

Smarter Web acquired 325 BTC on July 16 for £27.15 million at an average price of £83,525 per coin. This followed a prior purchase of 275 BTC, bought days earlier at an average price of $108,182. The company continues to increase its holdings steadily through regular acquisitions.

The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Result Of Accelerated Bookbuild Raising in Total Approx. £17.5 Million.

With a high level of demand the Bookbuild has raised £17,543,942, through the issue of a total of 5,947,099 new ordinary shares at £2.95 per…

— The Smarter Web Company (@smarterwebuk) July 18, 2025

The bitcoin purchases align with Smarter Web’s ongoing accumulation strategy, which was announced in April. Since then, the company has consistently raised capital and executed large BTC transactions. The latest raise adds momentum to its goal of becoming a leading institutional Bitcoin holder.

As a result of the July transactions, Smarter Web now holds 1,600 BTC, placing it among the global top 25. It has maintained this pace by allocating nearly all capital raised to Bitcoin. The firm’s clear focus on Bitcoin distinguishes it from peers in the market.

Smarter Web Accelerates Treasury Strategy with Institutional Support

Smarter Web relied on Tennyson Securities and Peterhouse Capital Ltd to manage the equity offering. Both firms conducted the bookbuild, attracting qualified institutional interest in the company’s Bitcoin vision. The offering received strong participation and closed successfully.

Since its IPO, Smarter Web has raised an average of £2.4 million daily. Institutional support has remained consistent, enabling the company to stick to its aggressive roadmap. Each funding round has significantly boosted its crypto reserves.

Smarter Web continues to focus on Bitcoin as its primary treasury asset. The company’s “10-Year Plan” centers on holding Bitcoin long-term as a strategic reserve, reinforcing its position as a dedicated institutional BTC holder.