Dogecoin (DOGE) Soars as Fortune 500 Company Bets Big—Makes Memecoin Its Core Treasury Holding

A corporate titan just flipped the script—and the crypto market’s jaw hit the floor. Dogecoin, the meme-born asset once dismissed as a joke, is now the primary treasury reserve for a major multinational. No hedging, no ‘crypto diversification’ play—just full-throttle DOGE conviction.

Wall Street’s reaction? A mix of stunned silence and frantic recalculations. Meanwhile, decentralized finance purists are either cheering or vomiting into their ledger wallets. One thing’s clear: the line between ‘serious asset’ and ‘internet meme’ just got blurrier than a drunk trader’s portfolio at 3 AM.

Bonus jab: Guess someone finally found a use case for DOGE—corporate treasury management. Because nothing says ‘financial prudence’ like backing your billion-dollar balance sheet with a Shiba Inu meme. To the moon—or the unemployment line.

TLDR

• Dogecoin broke above $0.21 resistance with 6% daily gains and nearly 18% weekly gains
• Bit Origin became the first public company to adopt DOGE as its primary treasury asset with $500 million funding
• Whale accumulation shows 2.3 billion DOGE tokens added by large holders in just 72 hours
• Technical indicators including RSI and MACD are flashing bullish signals for continued upside
• Next resistance targets are $0.224 and $0.25, with support holding at $0.207 and $0.20

Dogecoin has surged past the key $0.21 level, marking a technical breakout driven by corporate adoption and whale accumulation. The memecoin is currently trading around $0.216, up 6% in the last 24 hours.

The rally gained momentum after Bit Origin, a Nasdaq-listed company, announced it would make Dogecoin its principal corporate treasury asset. This marks the first time a public company has adopted DOGE in this role, following the trend set by MicroStrategy with Bitcoin.

Bit Origin secured $500 million in funding, with $15 million already used for Doge purchases. The company’s stock surged 28% following the announcement. This corporate adoption represents a shift toward institutional legitimacy for the meme-based cryptocurrency.

BREAKING: 🚨

BIT ORIGIN TO RAISE $500M TO BUY dogecoin — FIRST U.S. PUBLIC COMPANY TO ADOPT $DOGE AS TREASURY ASSET. pic.twitter.com/xgLsPqZ6EL

— CEO (@Investments_CEO) July 17, 2025

On-chain data supports the bullish momentum. Whale addresses holding 10 million to 100 million DOGE have accumulated over 2.3 billion tokens in the past 72 hours. This accumulation pattern has historically preceded major price movements in Dogecoin.

The technical picture shows DOGE breaking out of a multi-week descending channel. The coin reclaimed the $0.20 level with conviction after rebounding from $0.199 support. Analysts identify $0.18 as a crucial breakout level that has now been cleared.

This looks like a major bullish breakout for Dogecoin $DOGE! pic.twitter.com/kmmjL7WKLZ

— Ali (@ali_charts) July 17, 2025

Technical Indicators Turn Bullish

Several key technical indicators have turned positive for Dogecoin. The Relative Strength Index (RSI) continues to rise above the neutral 50 zone, suggesting growing bullish momentum. The MACD is also nearing a golden cross, often seen as a sign of a potential extended rally.

DOGE is now trading above its 50-day and 100-day Exponential Moving Averages (EMAs). The daily chart shows the coin broke decisively through the $0.20-$0.205 resistance range with strong volume on July 15.

The weekly chart reveals DOGE broke above a major descending trendline that began NEAR November 2024’s peak. This resistance had kept the coin in check for months before finally giving way. The structure is now forming early-stage bullish patterns.

Crypto analyst Afe Funbi stated that if Dogecoin can maintain support above $0.205 and clear the $0.225 level, further upside toward $0.25 and potentially $0.30 could follow. The immediate resistance sits at $0.224, with psychological levels at $0.23 and $0.25.

Whale Activity Signals Confidence

Beyond technical analysis, on-chain metrics support the bullish case. Santiment reports a sharp increase in whale activity, with large holders growing their balances by over 2.2 billion coins since April. This accumulation suggests major investors are confident in Dogecoin’s future trajectory.

The 365-day Mean Dollar Invested Age (MDIA) has climbed to 162, reflecting decreased selling pressure and strong hold sentiment among investors. This metric measures long-term holder activity and indicates reduced distribution from existing holders.

High trading volumes and volatility are attracting both short-term traders and longer-term holders. The increased activity coincides with broader crypto market optimism as capital rotates from stablecoins into higher-risk assets.

The demand zone between $0.14 and $0.17, which previously served as solid support, has launched DOGE into a new uptrend. If the bullish trajectory continues, long-term resistance levels at $0.30 and $0.50 could come into play.

Kev Capital, a crypto analyst, points to an 8-week cup-and-handle pattern forming on shorter timeframes. His price prediction includes short-term targets of $0.278 and longer-term projections up to $0.74 should the breakout sustain.

The 3-month chart indicates a macro breakout with Q3 showing gains of over 28%. Analysts are watching the $0.259 neckline of a double-bottom pattern formed earlier this year.

Despite the bullish outlook, DOGE has been prone to corrections. A recent 7% drop prompted debate about whether this represents a buying opportunity or signals the need for more stability. However, the long-term trajectory remains positive.

The current rally is underpinned by a convergence of technical, on-chain, and corporate developments. With Bitcoin stabilizing and ethereum gaining strength, DOGE is positioned to ride the next wave of altcoin momentum.

Bit Origin’s adoption of Dogecoin as a treasury asset represents institutional validation beyond its meme coin origins and could enhance its legitimacy for payments and broader adoption.