Coinbase Wallet Evolves: The Ultimate Social-Trading Super App You Can’t Ignore

Coinbase just flipped the script—turning its wallet into a crypto Swiss Army knife. Social meets trading in one slick move.

Why settle for a boring old wallet when you can chat, swap, and flex your portfolio in one place? The exchange giant's betting big on Web3's social future—while quietly making your bank's app look like a fax machine.

Pro tip: Watch those gas fees—because even 'free' social features gotta get paid in blockchain land.

TLDR

• Base App unifies trading, payments, and social features in one platform.

• Coinbase launches Base App with live swaps, messaging, and AI chat tools.

• Send USDC with zero fees via NFC and earn 4.1% APY on Base App.

• Base App adds creator monetization and real-time trade tracking feeds.

• Coinbase’s Base App powers seamless identity, checkout, and social use.

Coinbase has officially rebranded its Coinbase Wallet into the Base App, introducing a unified platform for trading, payments, and social interaction. Coinbase aims to centralize user activity by enabling coin swaps, messaging, and social posting in one interface.  The platform now operates as the Core consumer gateway within the larger Base ecosystem, marking a strategic shift for Coinbase.

Base App Introduces Multi-Coin Trading and Live Social Features

Base App enables users to trade, buy, and swap millions of coins, including watching others’ trades in real-time. This integration offers a transparent social feed where users can observe trending swaps and track market behaviors. The platform simplifies coin management while promoting community interaction.

Hello from @baseapp

Coinbase Wallet is now much more than a wallet. Your new home to create, earn, trade, discover apps, and chat with friends all in one place. pic.twitter.com/LICIDJwvEE

— Base app (@baseapp) July 16, 2025

Coinbase allows USDC transfers with zero fees using NFC tap-to-pay technology, enhancing its retail payments infrastructure. The company has embedded this function within Base App, ensuring users can send or receive funds instantly. This supports faster transactions and removes the need for blockchain handling.

Coinbase offers a USDC yield feature, allowing users to earn up to 4.1% APY. Once enabled, this function rewards users for simply holding USDC in their Base App. The company claims this boosts engagement while offering stablecoin utility.

Base Account and Base Pay Strengthen Identity and Checkout Features

Upon signing up for Base App, users receive automatic access to Base Account and Base Pay. Base Account works as a universal sign-in system that manages onchain identity across multiple apps. It also supports portable, customizable profiles throughout the ecosystem.

Base Pay facilitates one-tap checkouts with USDC, reducing friction for both merchants and users. Shopify merchants can now activate Base Pay and benefit from near-instant payments. Coinbase plans to offer 1% USDC cash back to U.S. users later this year.

These tools align with Coinbase’s plan to simplify onchain interaction by removing technical barriers. With Base App, the company integrates identity, transactions, and access into a seamless package. The combination increases accessibility across services while maintaining performance and security.

Farcaster, Zora, and XMTP Power Social and Messaging Functions

Coinbase has partnered with Farcaster to create a social feed within the Base App, allowing users to own and monetize their content. Each post becomes a coin, powered by Zora, enabling direct purchases and content-based earnings. This approach supports creator revenue through content ownership and community tipping.

Top creators who post regularly and engage in the community receive weekly rewards. This encourages higher activity and sustained app use across different user types. These reward programs currently exclude the European Union and Canada.

XMTP powers the encrypted messaging feature within the Base App, allowing users to chat, share apps, and send funds. The chat includes AI agents such as Bankr and Mamo, providing financial tools directly inside conversations. These integrations emphasize Coinbase’s intent to combine utility and privacy in communication.

The Base App is part of Coinbase’s three-layered Base platform, which includes Base Chain and Base Build. The app is a public-facing tool, and developers are encouraged to integrate the “Sign in with Base” functionality. This strategy aims to integrate more decentralized services into a unified identity system.