Gemini Smashes Barriers: EU Investors Gain Tokenized Access to 14 Wall Street Giants

Crypto meets traditional finance—again. Gemini just flipped the switch for European investors, tokenizing 14 blue-chip stocks to bridge the Atlantic gap. No more pre-dawn alarms to catch NYSE openings or messy ADR paperwork. Just blockchain-powered exposure to household-name equities.

Wall Street in your wallet

The exchange isn’t naming names yet, but expect tech titans and dividend aristocrats. Each token represents a real share held by Gemini’s custodians—regulatory sandbox magic at work. EU regulators apparently decided tokenized stocks are safer than their local banks’ bond portfolios.

Trading goes live Q3 2025 with euro pairs. Gemini’s betting Europeans will trade 24/7 tokenized Apple faster than they’ll fix their negative-yielding pension systems. A cynical win for crypto—disrupting finance by replicating it.

TLDR

• Gemini adds 14 tokenized U.S. stocks for EU users via Arbitrum blockchain.

• New tokenized stocks bring Nike, Adobe, and Uber to EU via Gemini’s push.

• Gemini launches Wall Street tokens for EU—now trading 24/7 onchain.

• EU users can now trade top U.S. stocks digitally with Gemini & Dinari.

• From McDonald’s to Rocket Lab, Gemini boosts tokenized stock lineup.

Gemini has launched 14 new tokenized U.S. stocks for its European Union user base. The MOVE expands its growing digital asset catalog. This addition furthers Gemini’s strategy to bring Wall Street to global markets via blockchain.

The new stocks include brands from SaaS, travel, and consumer sectors. Gemini released the update during its “List-a-Thon” event on July 14, 2025. The listings are part of Gemini’s broader push to combine traditional finance with onchain technology.

Gemini has added new tokenized U.S. stocks — including Nike (NKE), McDonald’s (MCD), Starbucks (SBUX), Coca-Cola (KO), and Yum! Brands (YUM) — for EU investors. Issued on the Arbitrum blockchain in partnership with registered broker Dinari, the offering follows previous listings…

— Wu Blockchain (@WuBlockchain) July 15, 2025

Each tokenized asset is backed 1:1 by real U.S. equity. Gemini partnered with Dinari to power this expansion using the Arbitrum blockchain. This rollout enables access to popular U.S. stocks without needing a local broker.

Nike, McDonald’s, Starbucks, Coca-Cola, Yum! Brands Join the Roster

Gemini offers tokenized shares of major consumer names like Nike, McDonald’s, and Starbucks. These additions appeal to those seeking stable, brand-driven exposure. They also give global users access to established U.S. companies around the clock.

Nike brings global retail recognition and strong financials. McDonald’s adds a legacy of performance and wide consumer reach. Starbucks provides consistency and growth in the premium beverage sector.

Coca-Cola and Yum! Brands expand Gemini’s consumer portfolio. Coca-Cola holds a vast global market share, while Yum! owns top fast-food chains. These options enhance access to U.S. consumer-focused sectors in a compliant, digital format.

SaaS and Tech Leaders: Cisco, Adobe, Snowflake, Hut 8

The platform also added top SaaS and tech companies, including Cisco, Adobe, Snowflake and Hut 8. These stocks allow broader tech sector participation for EU account holders. They also reflect Gemini’s effort to offer high-growth and established tech names.

Cisco’s inclusion adds a long-standing enterprise network player. Adobe brings creative software leadership with global demand. Snowflake offers cloud data services, while Hut 8 strengthens exposure to crypto-adjacent mining operations.

Together, these listings give users tools to diversify into enterprise software, cloud, and blockchain infrastructure. The tokens offer economic rights, including dividends when applicable. The partnership with Dinari ensures regulatory alignment under EU law.

Travel Sector Gets Representation: Uber, Delta, Carnival, Booking, Rocket Lab

Travel and mobility names such as Uber, Delta Air Lines, Booking Holdings, and Carnival are now available. These tokens provide global access to dynamic transport and leisure sectors. Rocket Lab also enters the mix, representing the growing space-tech industry.

Uber offers mobility services across continents. Delta contributes airline exposure from one of the top U.S. carriers. Booking Holdings connects users to the global online travel economy.

Carnival adds cruise line reach, while Rocket Lab broadens access to aerospace. These offerings reflect Gemini’s intent to widen traditional asset access. The 24/7 model removes the limitations of conventional market hours.

Broader Strategy Aligns TradFi with DeFi

This expansion continues Gemini’s mission to bridge traditional and decentralized finance. The tokenized stocks run on Arbitrum, ensuring faster and lower-cost transactions. Compliance under MiFID II rules allows transparent access across the European market.

Each asset mirrors the underlying stock’s economic rights. The tokens remain backed 1:1 and held with regulated custodians. Dinari’s issuance model ensures every token represents an actual equity share.

With over 30 tokenized stocks now active, Gemini continues building out a full-service onchain equities platform. Its approach positions it strongly as competition from Coinbase and Robinhood increases. Gemini aims to stay ahead by expanding access, lowering barriers, and offering trusted digital finance tools.