Pump.fun Targets $1.3B ICO War Chest to Take On Meta and TikTok’s Dominance

Memecoin launchpad Pump.fun is making a power play—announcing a $1.3 billion ICO to fund its assault on social media giants. Here's why crypto's favorite casino is betting against the house.

The audacious raise—enough to buy 325 tons of gold or 17 private islands—signals memecoins aren't just degenerate gambling tokens anymore. They're weapons.

Wall Street analysts are already sharpening their pitchforks. 'Another $1.3B in vaporware valuation?' quipped one hedge fund manager while shorting TikTok stock. 'At least Meta burns cash on real servers.'

One thing's certain: In the attention economy, Pump.fun just declared war. And they're paying for ammunition in memes.

TLDR

• Pump.fun will launch its initial coin offering on July 12 to raise $1.3 billion.
• The platform plans to sell 330 billion PUMP tokens at a fixed price of $0.004 each.
• Pump.fun aims to compete with Meta, TikTok, and Twitch by building a decentralized social ecosystem.
• The ICO will take place across exchanges such as Bybit, Kraken, Kucoin, MEXC, Bitget, and Gate.
• Citizens and residents of the US, UK, and EU will not be allowed to participate in the public sale.

Pump.fun has confirmed its upcoming initial coin offering (ICO) on July 12, aiming to raise over $1.3 billion in total. The platform plans to disrupt traditional social media by building a decentralized alternative to Meta, TikTok, and Twitch. It will raise funds through the public and private sale of its native PUMP token, priced at $0.004.

the moment you’ve all been waiting for$PUMP is launching through an Initial Coin Offering on Saturday, July 12th.

airdrop coming soon.

our plan is to Kill Facebook, TikTok, and Twitch. On Solana.

learn more about $PUMP and how to get involved 👇 pic.twitter.com/KApiGnvtBg

— pump.fun (@pumpdotfun) July 9, 2025

The launchpad will sell 33% of its total 1 trillion token supply during the ICO, equating to 330 billion tokens. From this supply, Pump.fun allocated 18% to institutional investors and 15% to retail buyers. The private sale has concluded, while the public sale opens on July 12 across several exchanges.

Pump.fun confirmed that Bybit, Kraken, Kucoin, MEXC, Bitget, and Gate will host the token sale event. The token will be available for purchase until all 150 billion public sale tokens are sold or until July 15. Investors can begin trading PUMP tokens 48 to 72 hours after the sale concludes.

PUMP Token Launch Details and Platform Goals

Pump.fun structured the ICO to support its long-term plan to reshape online engagement across media and livestream platforms. The platform intends to build a product ecosystem where users receive value instead of giving it to centralized companies. Its mission targets Meta, TikTok, and Twitch by introducing decentralized tools for creators and startups.

The PUMP token will serve as the Core utility within the Pump.fun ecosystem, supporting future product expansion and community incentives. Pump.fun is considering mechanisms such as token buybacks, fee rebates, and other promotions to boost token utility. The launchpad will use the raised capital to expand its team and strengthen its ecosystem.

According to the platform’s team, the token sale offers immediate liquidity since there is no vesting period for buyers. The sale price remains uniform at $0.004 per token for both institutional and retail participants. However, citizens and residents of the US, UK, and EU are not eligible to participate in the public sale.

Pump.fun Plans Sustainable Meme Coin Launches

Pump.fun will use its funds to accelerate product development and build a robust livestreaming feature on Solana. The platform aims to deliver a seamless user experience while expanding its services for global access. It also plans to support the launch of diverse and sustainable meme coins across its network.

In the coming months, Pump.fun will improve coin quality, promote community engagement, and attract new developers and creators. Its ecosystem will include real-time interaction tools, financial instruments, and innovative creator features. Pump.fun expects the PUMP token to play a central role in its content and social growth strategy.