WhatsApp Bets Big on AI—Custom Chatbots Will Now Handle Your Conversations

Meta's messaging giant rolls out AI agents that learn your quirks—because nothing says 'progress' like outsourcing human interaction to algorithms.

Your new best friend? A scripted bot that remembers your pizza order but still can't fix WhatsApp's revenue model.

TLDR;

• WhatsApp is testing a feature that lets users build their own AI chatbots with customized personalities and roles.
• These bots can be private or shared with others via links in chats or groups.
• Users can design avatars and define the chatbot’s tone and purpose without writing code.
• The feature is part of Meta’s broader plan to bring AI into all its major platforms.

Meta is ushering in a new chapter for WhatsApp by introducing custom-built AI chatbots that users can personalize without writing a single line of code.

This development, now in beta testing for Android, reflects Meta’s growing push to integrate AI-powered features across its ecosystem. It also marks WhatsApp’s most significant shift yet from being purely a messaging app to becoming a more dynamic, intelligent, and interactive platform.

WhatsApp brings AI bots to chats

This feature allows users to create AI assistants that feel like real digital companions. Using a no-code interface embedded within WhatsApp, users can choose how their AI bots behave, how they talk, and even how they look. These assistants can be anything from a helpful productivity coach to a lighthearted friend, offering responses tailored to tone and personality traits specified during setup. Whether you’re looking for motivation, study help, or just a fun chat, WhatsApp’s new AI tool can fill the gap.

WhatsApp added the ability to Create an AI Chatbot. pic.twitter.com/BjRCotWnwB

— Technical MJ TV (@techjalal) June 5, 2025

Meta AI Studio integration reaches WhatsApp

Previously available only on Instagram and Messenger through Meta’s AI Studio, this new function now extends to WhatsApp, offering users a seamless, cross-platform experience. While AI chat assistants have existed in various forms, WhatsApp’s approach is centered around accessibility and customization. The process involves picking a role, such as travel assistant or digital tutor, choosing a tone like calm or energetic, and shaping an avatar that visually represents the chatbot.

The bots will not only act according to their defined traits but also learn to communicate naturally over time. Smart suggestions offered during the creation process guide users toward defining an assistant that fits their exact needs, all without any coding.

Sharing bots could redefine group chat dynamics

Once created, these AI bots can remain entirely private or be shared more broadly. WhatsApp enables users to send chatbot links directly to individual contacts or post them in group chats. This opens up use cases beyond personal productivity, such as entertainment, community engagement, or niche services delivered within WhatsApp itself.

The broader vision seems to be a WhatsApp where users don’t just message friends, but also interact with tailored AI companions who serve specific roles. This could shift user expectations of what messaging apps can do and add new layers of interaction within the platform.

Although still in limited testing through the 2.25.18.4 Android beta release, the feature has already caught the attention of early adopters. iOS users are expected to get access soon. Meta appears intent on making AI experiences a native part of WhatsApp, positioning the app not just as a communication tool, but as a personalized assistant hub.

The implications could be wide-ranging. Teachers might share bots designed to help with homework, fitness coaches could build AI companions to send workout reminders, or artists could create characters that reflect their creative vision. The end goal is a WhatsApp that doesn’t just connect you with people, but enhances your day-to-day life with custom AI support.