Samsung Bets Big on AI—Rumored Perplexity Deal Could Supercharge Its Tech
Samsung’s playing chess while others play checkers—leaked talks suggest a Perplexity AI integration might be their next power move. Because what’s a trillion-dollar tech giant without another moonshot?
Here’s the kicker: This isn’t just about smarter voice assistants. We’re talking potential overhaul of Bixby, real-time translation across devices, and—because Wall Street demands it—another buzzword to pump the stock price.
Insiders whisper the deal could drop by Q3. Because nothing says ’innovation’ like buying your way to the AI arms race. Just ask Microsoft—or better yet, their shareholders.
TLDR;
- Samsung is exploring deep integration of Perplexity AI across its upcoming devices.
- The deal may make Perplexity the default assistant on future Galaxy phones.
- Samsung aims to diversify its AI stack beyond Google’s Gemini.
- The partnership could be officially revealed by the end of the year.
Samsung is in advanced talks with AI startup Perplexity, aiming to reshape how users interact with Galaxy devices. According to sources familiar with the matter, the company plans to invest in Perplexity’s next funding round while also exploring ways to deeply embed the AI firm’s technology into its hardware ecosystem.
Samsung Bets on Smarter Devices
Notably, with this initiative, Samsung wants to raise the bar for search and smart assistance on mobile devices, and it’s betting Perplexity is the key to making that happen.
Discussions between the two companies reportedly involve installing the Perplexity app by default on upcoming phones, starting with the Galaxy S26 series. There are also plans to enhance Samsung’s native Internet browser by incorporating Perplexity’s search capabilities. This WOULD mark a strategic pivot from the traditional reliance on Google’s ecosystem, particularly its Gemini assistant and search dominance.
Bixby May Get a Brain Upgrade
More than just pre-installed apps, Samsung is weighing how Perplexity’s tech could give Bixby , its often overlooked voice assistant, a much-needed boost. The integration could result in faster, more relevant answers, improved natural language understanding, and smarter context awareness. This could give Samsung an edge in a competitive AI landscape where companies like Apple and Google are racing to evolve their VIRTUAL assistants.
While Samsung has not confirmed the specifics, insiders suggest that the company is positioning Perplexity as a cornerstone of its AI strategy. This would potentially shift Bixby from a niche utility to a serious player powered by Perplexity’s real-time, answer-focused engine.
Changing the Default AI Landscape
The implications of this shift are significant. Currently, Google’s Gemini AI serves as the default assistant on many Samsung devices. If the Perplexity deal moves forward as expected, Galaxy users might find themselves with an alternative AI assistant that prioritizes direct, sourced answers over traditional web links.
This move may not completely sideline Gemini but could signal a dual-AI environment where Samsung offers users a choice between different assistants. It also comes at a time when Apple is rumored to be in early talks with Perplexity about potential Safari and Siri enhancements, showing that interest in the startup spans across multiple top-tier hardware makers.
Strategic Timing and AI Rivalries
As per sources, the potential partnership could be officially announced before the end of 2025, aligning with broader trends in AI deployment across consumer electronics. With Perplexity currently raising a $500 million funding round at a $14 billion valuation, Samsung’s interest is not just technical but also financial. Becoming a major investor gives Samsung a stronger hand in shaping the future of consumer-facing AI tools.
