Trump Media Eyes $3B Crypto Play—Here’s the Quiet Blueprint
Behind closed doors, Trump Media is plotting a move that could dump $3 billion into digital assets. No press releases, no hype—just strategic positioning in a market that rewards early movers and punishes latecomers.
Why now? The timing reeks of opportunism—just as retail investors start chasing the next meme coin, institutional players are quietly building exits. But hey, at least someone’s putting a number on the table.
TLDR
- Trump Media plans to raise $3 billion to fund crypto asset acquisitions.
- The company targets $2 billion in equity and $1 billion through convertible bonds.
- An announcement may be made before the 2025 Bitcoin Conference begins in Las Vegas.
- Trump Media aims to expand its crypto footprint through NFTs, meme coins, and mining ventures.
- The company plans to launch Bitcoin and Cronos ETFs in partnership with Crypto.com.
Trump Media plans to secure $3 billion in funding to expand its crypto asset portfolio, sources told the Financial Times. The company reportedly seeks $2 billion through equity and $1 billion via convertible bonds. The capital raise may be announced before the 2025 Bitcoin Conference begins on May 27 in Las Vegas.
Trump Media Boosts Funding amid Crypto Push
According to individuals familiar with the ongoing talks, Trump Media has increased its funding target due to strong investor demand. The capital will support acquisitions in the cryptocurrency space, aligning with the firm’s broader ambitions to build a crypto-focused empire. The firm operates Truth Social and has recently broadened its digital footprint.
Moreover, Trump Media’s financing approach follows a familiar strategy that other crypto firms use. Strategy has used similar methods to fund large bitcoin purchases through equity and debt. Trump Media adopts a comparable model as it prepares to enter large-scale crypto holdings.
In response to inquiries, Trump Media neither confirmed nor denied the fundraising plans. The company criticized the Financial Times’ reporting but provided no additional details. Despite this, insiders expect an announcement before the industry’s largest annual crypto gathering.
Donald Trump Jr Controls Crypto Stake
Trump Media has already invested in several crypto-related ventures to build on its brand. These include an NFT trading card line and two memecoin projects. The company has also committed capital to crypto mining firm American Bitcoin and stablecoin venture World Liberty Financial.
These projects mark the TRUMP family’s growing interest in blockchain-based assets. Donald Trump Jr. oversees the former president’s 53% stake in Trump Media through a revocable trust. He holds full control over voting and investment decisions related to the stake, valued at roughly $3 billion.
Trump Media intends to launch new financial products in the crypto space as part of its expansion strategy. Planned offerings include exchange-traded funds (ETFs) tied to Bitcoin and Cronos. These products will be developed in collaboration with Crypto.com, further boosting the firm’s presence in the crypto market.
ETFs and Bitcoin Holdings to Shape Future Growth
Trump is also exploring traditional finance mechanisms to grow its crypto holdings. It plans a secondary share offering under at-the-market conditions, priced NEAR the recent close of $25.72. At this rate, the company’s valuation stands close to $6 billion.
ClearStreet and BTIG may act as underwriters for the equity and bond offerings. The MOVE highlights Trump Media’s strategic efforts to scale quickly in a competitive space. The company has seen rising investor interest as Bitcoin recently hit $109,000.
