Investment Strategy Challenges MSCI’s Proposal to Exclude Bitcoin-Based Companies from Major Indices

Wall Street's gatekeepers are drawing new lines in the sand—and crypto's biggest players aren't having it.
MSCI's Crypto Conundrum
The index giant floated a plan to boot companies with significant Bitcoin exposure from its mainstream benchmarks. The rationale? Volatility concerns and 'reputational risk.' Translation: traditional finance still gets the jitters when digital assets enter the room.
Strategy Fires Back
Portfolio managers are pushing back hard. They argue the proposal ignores a fundamental shift: Bitcoin isn't a fringe asset anymore. Major corporations hold it on balance sheets, ETFs trade billions daily, and mining firms operate at industrial scale. Excluding them, they claim, distorts the market picture more than it clarifies it.
The Real Stakes
This isn't just about index composition. Billions in passive investment flows hinge on these decisions. Exclusion could starve crypto-native firms of institutional capital, while inclusion legitimizes them in the eyes of pension funds and endowments. It's a battle for the financial mainstream's stamp of approval.
Finance's Favorite Pastime
It's the age-old dance: regulators and index providers scramble to categorize an asset that thrives on bypassing traditional categories. Meanwhile, the market moves faster than the committee meetings—another classic case of the map redrawing itself after the territory has already changed.
The bottom line? The industry built to opt out of the traditional system is now fighting to get its seat at the table. Whether the old guards let them pull up a chair remains the trillion-dollar question.
TLDR
- Strategy Inc. criticizes MSCI’s proposal to exclude Bitcoin-based firms from indexes.
- MSCI’s new rule unfairly targets digital asset companies, says Strategy Inc.
- Strategy opposes MSCI’s Bitcoin exclusion, citing innovation concerns.
- Strategy warns MSCI’s digital asset rule could hurt the U.S. economy.
- Strategy calls for a more thoughtful review of digital asset treasury rules.
Strategy Inc., formerly MicroStrategy, has strongly opposed MSCI’s proposal to exclude companies whose digital asset holdings exceed 50% of their total assets from the Global Investable Market Indexes. The company argues that such a MOVE unfairly targets digital asset companies and could disrupt the market. MSCI’s plan, aimed at standardizing eligibility criteria for its indexes, includes a provision to exclude Bitcoin-based companies, or Digital Asset Treasuries (DATs), like Strategy from its benchmarks.
Misunderstanding the Business Model of Digital Asset Treasuries
Strategy emphasizes that it is an operating business, not an investment fund. Unlike investment funds, which passively hold assets, Strategy uses Bitcoin to create returns through various innovative financial products. This distinction is crucial, as it underscores the active role these companies play in the economy, making them fundamentally different from passive asset holders.
The company stresses that the proposed 50% threshold is an arbitrary and discriminatory measure. Many industries, including oil and real estate, concentrate their assets in one area, yet they are not subjected to similar restrictions. Strategy argues that applying this rule to Bitcoin-focused companies creates an unfair bias against them without a logical basis, given that businesses in other sectors face similar asset concentration risks.
Implications for MSCI’s Neutrality and the Digital Asset Industry
Strategy also raised concerns that MSCI’s proposed policy WOULD undermine the neutrality of its indexes. MSCI has long been viewed as a neutral body that provides indices reflecting market evolution without passing judgment on specific sectors or technologies. By introducing a digital asset-specific rule, MSCI risks transforming its role from neutral index provider to an arbiter of investment decisions.
Moreover, Strategy believes that the exclusion of Bitcoin-based companies could have broader negative consequences for the U.S. economy. The U.S. has emerged as a global leader in the digital asset space, and Strategy asserts that any policy that hampers the growth of this sector is counterproductive. The company warns that stifling innovation in the digital asset market goes against the pro-innovation policies advocated by the current U.S. administration.
Strategy Calls for a Deliberate Approach to Indexing Changes
Strategy urges MSCI to reconsider its proposal and adopt a more deliberative approach. It points to the careful, 19-year process MSCI used to restructure the “Communication Services” sector, suggesting a similar approach for the evolving digital asset industry. The company advocates for more time to observe the development of Digital Asset Treasuries before making drastic changes to their classification within global indices.
Strategy challenges MSCI’s plan to exclude Bitcoin-based companies from its indices, citing mischaracterization of business models, arbitrary asset thresholds, and potential harm to innovation.