Ripple CEO Brad Garlinghouse Launches Major Anti-Scam Initiative Ahead of Holiday Season

Ripple's Brad Garlinghouse just threw a wrench in scammers' holiday plans.

The CEO unveiled a sweeping new initiative designed to protect crypto users during the peak season for digital asset fraud. It’s a direct counter-punch against the bad actors who see year-end festivities as prime hunting grounds.

Operation: Secure the Season

Garlinghouse's plan isn't just a press release. It's a multi-pronged offensive combining enhanced user education, real-time transaction monitoring tools, and tighter collaboration with exchanges and wallet providers. The goal? To make sending crypto as safe as sending a holiday card.

The initiative leverages Ripple's global network and on-chain analytics to flag suspicious patterns before they become victim stories. Think of it as a neighborhood watch for the blockchain, activated right when users are most vulnerable to rushed decisions and 'too-good-to-be-true' deals.

Why the Holidays Are a Scammer's Playground

Financial pressure meets digital novelty. That's the dangerous cocktail scammers exploit. From fake charity drives and phishing emails disguised as exchange notifications to fraudulent 'limited-time' investment offers, the tactics are as predictable as they are effective on stressed, distracted targets.

Ripple's move preemptively hardens targets across its ecosystem. It’s a rare case of a major player spending real resources to protect the industry's reputation, not just its own balance sheet—a welcome change from the usual 'not our problem' posture of some finance giants.

The Bottom Line for Crypto

Security isn't a feature; it's the foundation. This push signals that for crypto to go truly mainstream, user safety must be baked into the protocol level and championed from the C-suite down. Garlinghouse is betting that building trust is more valuable in the long run than any short-term transaction fee.

Will it stop every scam? Of course not. But it raises the cost of doing business for fraudsters and gives the good guys a much-needed playbook. In an industry often accused of moving fast and breaking things—including people's savings—this is a step toward moving deliberately and fixing them. A cynical take? It's about time a crypto CEO treated user security with the same urgency as a quarterly earnings call.

TLDR

• Ripple CEO Brad Garlinghouse has launched the Scamberry Pie campaign to raise awareness about online scams during the holiday season.
• The initiative aims to educate the public about common scam red flags such as fake giveaways, suspicious links, and impersonations.
• Scamberry Pie encourages open conversations within families and communities to break the silence that scammers rely on.
• Ripple CEO Garlinghouse emphasized the importance of providing tools for verifying suspicious messages, websites, and accounts.
• The campaign is supported by Ripple, the Tech Against Scams Coalition, and partners like Match Group, Cash App, and Coinbase.

Ripple CEO Brad Garlinghouse has announced the launch of a new anti-scam initiative aimed at raising awareness during the holiday season. The campaign, called Scamberry Pie, will focus on educating the public about common online scams. The initiative seeks to break the silence surrounding these scams by encouraging open conversations within families and communities.

Ripple CEO Launches Campaign Against Holiday Scams

Scamberry Pie intends to raise awareness about the growing issue of online scams. The initiative will focus on educating people about common red flags of scams. These include fake giveaways, suspicious links, impersonations, and fake social media activity. Ripple CEO Brad Garlinghouse stressed the importance of vigilance during this time of year.

This Christmas, stay vigilant! Check out https://t.co/FxEyQnzgaB for more info on how to protect yourself and your loved ones from online scams. Proud to partner with Match Group, Cash App, National cryptocurrency Association and Coinbase on this campaign. 

Also a big shout out… https://t.co/pUqNSgjEwk

— Brad Garlinghouse (@bgarlinghouse) December 2, 2025

“Scammers take advantage of the holiday season to deceive people,” Garlinghouse said. “This campaign will provide valuable tools for individuals to verify suspicious messages, websites, and accounts.”

The initiative aims to equip the public with resources to identify and avoid scams effectively.

Ripple’s Scamberry Pie campaign has gained backing from several major organizations. These include Ripple itself, the Tech Against Scams Coalition (TASC), and partners like Match Group, Cash App, and Coinbase. Garlinghouse highlighted the importance of collaboration to fight against online scams.

“Fighting scams takes a village,” said Garlinghouse. “We are proud to work with partners who share our commitment to protecting consumers.”

The campaign also focuses on removing fraudulent content across various platforms, including YouTube. Ripple’s efforts aim to disrupt scam websites and reduce scam activity in the cryptocurrency space.

Ripple CEO Garlinghouse also praised the company’s security team for its efforts in taking down malicious websites and videos. This includes fighting fake live streams and scam accounts. Ripple has been proactive in combating crypto scams for years, even suing YouTube in 2020 over fraudulent videos.

Ongoing Efforts to Combat Scams

Ripple’s efforts to tackle crypto scams are part of an ongoing commitment to protect users. Scammers often increase activity during crypto rallies, using tactics like phishing and deep-fake videos. Artificial intelligence tools have made these scams harder to detect, adding a new LAYER of complexity.

Garlinghouse emphasized that Ripple’s security team will continue its work to combat these challenges. As scammers evolve their methods, Ripple remains committed to staying ahead in the fight against fraud. This includes actively monitoring and taking action against scam websites and fraudulent online content.

The Scamberry Pie campaign represents another step in Ripple CEO Brad Garlinghouse’s ongoing mission to protect consumers from scams.