Franklin Templeton Joins XRP ETF Frenzy: Institutional Adoption Heats Up in 2025

Wall Street's latest crypto crush? XRP ETFs just got a heavyweight endorsement.

Franklin Templeton—the $1.5 trillion asset manager—just bulldozed into the XRP ETF arena alongside other institutional players. Suddenly, the 'banker's crypto' looks sexier than a zero-fee trading promo.

Why the rush? Three letters: F.O.M.O. With BlackRock's Bitcoin ETF printing billions, every fund manager wants skin in the game—even if it means holding an asset the SEC once called 'unregistered security theater.'

Market impact? XRP liquidity pools are churning like a degens' Telegram chat during a bull run. Trading volumes doubled since last quarter (not that anyone verifies these numbers).

The punchline? After years of regulatory purgatory, XRP finally gets its Wall Street makeover—just in time for the next cycle of 'institutional adoption' PowerPoints at Consensus 2026.

TLDR

• Nine XRP ETFs are set to launch between November 18 and November 25.
• Canary Capital’s XRPC ETF launched on November 13 with $58 million in first-day trading volume, making it the largest ETF launch of 2025.
• Franklin Templeton will launch its highly anticipated XRP ETF, EZRP, on November 18.
• Bitwise will launch its XRP ETF on November 20, targeting hedge funds, family offices.
• European firms 21Shares and CoinShares will launch their XRP ETFs on November 21 and 22.

The XRP market is witnessing a surge in institutional adoption, with nine XRP ETFs set to launch between November 18 and November 25. This rapid rollout marks one of the fastest expansions of investment products for a single cryptocurrency. The first launch occurred on November 13, with Canary Capital unveiling its XRP ETF under the ticker XRPC.

Franklin Templeton’s XRP ETF Set for Launch

Canary Capital’s XRPC ETF debuted on November 13, recording $58 million in first-day trading volume. This marks the largest ETF launch of 2025 so far. Analysts predict that the momentum will continue with the next wave of launches, particularly the anticipated debut of Franklin Templeton’s XRP ETF.

Franklin Templeton is set to launch its XRP ETF, EZRP, on November 18. With over $1.5 trillion in assets under management, the firm is well-positioned to attract substantial interest. The company’s long-standing relationships with major financial institutions and investment advisers will likely drive demand for its XRP ETF.

“We expect a strong response, potentially exceeding XRPC’s day-one volume,” said an industry expert.

Bitwise is scheduled to launch its XRP ETF on November 20. The asset manager has a proven track record in the digital-asset space. Its XRP ETF is expected to attract hedge funds and institutions familiar with cryptocurrency markets.

21Shares and CoinShares will launch their XRP ETFs on November 21 and 22, respectively. Both firms are known for their global reach in crypto exchange-traded products. Their entry will likely introduce international capital into the XRP ETF market.

Grayscale and WisdomTree to Complete the Rollout

The final phase of the XRP ETF rollout will occur on November 25, with Grayscale and WisdomTree launching their products. Grayscale, known for its large crypto client base, will offer a familiar option for traditional investors. WisdomTree’s reputation in commodity and currency ETFs adds another trusted option for exposure to XRP.

By November 26, seven XRP ETFs will be live, and analysts project daily trading volume could range from $150 million to $200 million. The gradual rollout of these ETFs has helped maintain consistent media attention and investor interest throughout the month.

The staggered launch schedule is designed to maintain a steady flow of demand for XRP. Each ETF provider requires XRP to back their shares, which fuels continuous buying activity. This ongoing demand is expected to support the cryptocurrency’s price, which is currently trading NEAR $2.42, down from $2.60 following XRPC’s debut.

Key price levels to monitor are $2.60, $2.70, and $2.88 for resistance, with support at $2.38 and $2.20. Analysts suggest that a break above $2.60 may signal strength, while a drop below $2.38 could indicate weakness.