Strategy’s $78B Bitcoin Treasury Nears Amazon’s Cash Hoard - Digital Gold Gains Ground

Bitcoin's institutional adoption reaches unprecedented heights as a major strategy's cryptocurrency reserves approach tech giant Amazon's legendary cash pile.

The New Treasury Standard

With $78 billion in Bitcoin holdings, this strategic move signals a fundamental shift in how corporations view asset preservation. The gap narrows between traditional cash reserves and digital asset allocation.

Corporate Balance Sheet Revolution

Major players now treat Bitcoin not as speculative gamble but as legitimate treasury asset. The strategy's massive position demonstrates confidence in cryptocurrency's long-term value proposition.

Traditional Finance Plays Catch-Up

While Wall Street analysts debate inflation hedges, forward-thinking strategies quietly build Bitcoin positions that rival the cash reserves of technology's biggest names. Because nothing says 'financial prudence' like betting billions on internet money that didn't exist fifteen years ago.

The race for digital asset supremacy reshapes corporate treasury management forever.

TLDR

• Strategy’s Bitcoin treasury reached $78 billion as Bitcoin hit a new record high of $126,080.
• The company now holds 640,031 Bitcoin purchased at an average price of $73,981.
• Strategy’s Bitcoin holdings are now larger than the treasuries of Apple, Meta, and Nvidia.
• Amazon, Microsoft, and Google each hold between $95 billion and $97 billion in cash.
• Strategy’s treasury is now close to overtaking Amazon’s as the second-largest corporate cash reserve.

Strategy’s corporate Bitcoin treasury reached $78 billion as of Monday, nearing Amazon’s $97 billion in cash and cash equivalents. This surge came as Bitcoin briefly hit $126,080, lifting Strategy’s total holdings to a level comparable to that of top tech firms. Microsoft and Meta, which both rejected Bitcoin proposals, missed out on recent double-digit gains.

Strategy’s Aggressive Bitcoin Holdings Push Toward Tech Giants

Strategy continues to increase its Bitcoin reserves, now totaling 640,031 BTC, with a market value nearing $80 billion. This figure places Strategy’s crypto treasury ahead of Nvidia, Apple, and Meta, and just behind Amazon. Bitcoin’s recent rally played a significant role in boosting Strategy’s position.

Closing in on the #2 spot among all U.S. corporate treasuries. pic.twitter.com/fPBoxLq940

— Strategy (@Strategy) October 7, 2025

The company purchased bitcoin at an average price of $73,981, resulting in a 65% return on investment to date. Its consistent purchasing strategy, along with Bitcoin’s surge, has widened its lead over most public firms. This growth brings Strategy closer to the largest corporate cash holders after Berkshire Hathaway.

Amazon, Microsoft, and Google currently hold between $95 billion and $97 billion in cash or equivalents. Strategy is now within striking distance of surpassing them. Tesla is the only other top-10 firm with Bitcoin on its balance sheet, holding 11,509 BTC worth $1.4 billion.

Microsoft and Meta Rejected Bitcoin Proposals Before Price Surge

Microsoft shareholders rejected a proposal in December to add Bitcoin to the company’s treasury. The vote occurred when Bitcoin was trading around $97,170, far below its recent high. The proposal came from NCPPR’s deputy director, Ethan Peck.

Meta shareholders later received the same proposal, with Bitcoin then trading at $104,800. The company also voted it down by a wide margin in June. This decision came despite growing concerns over long-term inflation and cash depreciation.

Peck argued Bitcoin WOULD protect profits from dollar debasement. “28% of Meta’s total assets are consistently diminishing shareholder value,” he wrote in support of his proposal. Both tech giants missed out on significant returns.

Institutional Support for Bitcoin Grows as Dollar Weakens

JPMorgan analysts described Bitcoin as a “debasement trade” that hedges against rising U.S. national debt and inflation. The debt now stands at nearly $38 trillion. Bitcoin and Gold are increasingly seen as alternatives to cash.

Larry Fink, BlackRock’s CEO, predicted Bitcoin could reach $700,000 due to weakening currencies. Though once critical of Bitcoin, Fink has shifted his stance amid broader institutional adoption. His remarks added momentum to Bitcoin’s recent rise.

Over 200 public companies now hold Bitcoin, up from fewer than 100 earlier this year. Most firms with Bitcoin holdings are now in profit. Strategy’s aggressive approach helped it outperform other tech peers with traditional treasuries.