Amdax Set to Disrupt Traditional Finance with Bitcoin Treasury Listing on Euronext Amsterdam

Brace for impact—Amdax is bringing Bitcoin to the heart of European finance. The Amsterdam-based crypto pioneer just announced plans to list a Bitcoin treasury product on Euronext Amsterdam, effectively giving institutional investors a backdoor to crypto exposure without the regulatory headaches.

Why this matters: Traditional finance has been playing catch-up with crypto for years. Now, with a regulated exchange listing, even the most conservative funds can’t ignore Bitcoin’s gravitational pull.

The fine print: While details are scarce, insiders suggest this could be the first of many crypto-native products bridging the gap between digital assets and legacy markets. Just don’t expect Wall Street to admit they need blockchain to stay relevant.

Bottom line: When banks start listing Bitcoin products, you know the revolution won’t be decentralized—but it will be profitable. (And yes, that’s your cue to check your portfolio allocations again.)

Amdax outlines its strategy

Amdax’s move comes amid record bitcoin prices in 2025, with the asset up nearly 32% year-to-date.

The company intends to raise capital from private investors in an initial financing round.

The long-term goal for AMBTS is to acquire and hold at least 1% of the total bitcoin supply, underscoring a growing institutional interest in bitcoin as a treasury asset.

Institutional holdings on the rise

Amdax CEO Lucas Wensing highlighted the increasing role of corporations and governments in the bitcoin market.

Wensing stated:

With now over 10% of bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a bitcoin treasury company with the aim to obtain a listing on Euronext Amsterdam, as one of the leading exchanges in Europe.

This trend aligns with the growth in institutional adoption and the expansion of bitcoin treasuries, which now account for a significant share of supply.

Regulatory backdrop supports bitcoin

Bitcoin’s price surge follows several regulatory victories for the sector, coinciding with President Donald Trump’s return to the WHITE House.

Trump has referred to himself as the “crypto president” and has increased his family’s involvement in the bitcoin space over the past year.

AMBTS targets major bitcoin stake

AMBTS aims to become a prominent institutional holder, with its strategy focused on accumulating a substantial share of the circulating bitcoin supply.

The company’s ambition to reach a 1% holding WOULD place it among the largest single bitcoin treasuries globally.