Saylor Doubles Down: MicroStrategy Prepares Major Bitcoin Buy to Expand Treasury Holdings

Bitcoin's ultimate corporate cheerleader is back at it. Michael Saylor's MicroStrategy—already sitting on a mountain of BTC—just signaled another massive purchase. Because when your first $5 billion bet pays off, why not throw another billion at it?

The Saylor playbook: Convert cash reserves into digital gold

While traditional CFOs hedge with bonds, the MicroStrategy CEO keeps rewriting the corporate treasury playbook—one blockchain transaction at a time. The move comes as institutional FOMO reaches fever pitch, with BlackRock's ETF sucking up coins faster than miners can produce them.

Wall Street analysts clutch their pearls

"Reckless gamble" cries one analyst. "Genius hedge against fiat collapse" counters a crypto VC. Meanwhile, Saylor's Twitter feed remains a masterclass in diamond-handed conviction—his last sell recommendation came circa 2012.

The ultimate test? When the SEC finally greenlights those spot ETFs... and institutions realize Saylor bought the entire supply at 80% discount. Until then—stack sats and let the suits keep debating "intrinsic value."

Strategy’s aggressive accumulation

Since the U.S. presidential election in November 2024, Strategy has more than doubled its bitcoin holdings, adding 376,726 BTC in just nine months.

By comparison, it took the company over four years to acquire its first 252,220 BTC before this accelerated pace.

For up-to-date details on Strategy’s historical and current bitcoin holdings, see the MicroStrategy historical bitcoin holdings.

Bitcoin as a corporate treasury model

Strategy remains the largest public corporate holder of bitcoin, outpacing the next ten largest treasury companies combined and serving as a proxy investment for institutional funds unable to hold bitcoin directly.

The company pioneered the bitcoin treasury strategy that has since inspired a wave of other public firms to follow suit.

For comparison of bitcoin holdings across multiple public and private organizations, see the database of all ETFs, public and private companies holding BTC.

Saylor on altcoin competitors

Saylor has expressed little concern about the rise of altcoin treasury companies, stating in a recent interview:

“I still think the vast majority of the capital flowing into the space is flowing into Bitcoin.”

He emphasized his continued focus on bitcoin as more companies enter the space, noting:

“We’ve gone from about 60 companies capitalizing on Bitcoin to 160 companies just in the past six months; so, I’m laser-like focused on Bitcoin.”

Market impact and investor interest

Strategy’s early adoption of bitcoin as a treasury asset has led to a nearly 2,600% increase in its share price since 2020, attracting institutional, retail, and equity investors.