Coinbase Trolls UK’s Economic Meltdown with Brutally Honest Satirical Ad

Coinbase just weaponized British despair—and it's glorious.

The exchange dropped a scathing parody ad skewering the UK's inflation-ravaged economy, crumbling public services, and political circus. No numbers needed—just painfully relatable humor for a nation where iced coffee now costs more than an hour's wage.

Crypto vs. Crumbling Empire

While Westminster fumbles with austerity measures, Coinbase positions decentralized finance as the escape hatch. The ad's genius? Letting Brits connect the dots between monetary policy failures and Bitcoin's fixed supply.

Why This Cuts Deep

Traditional finance journalists are seething—the ad bypasses their gatekeeping to speak directly to citizens watching their purchasing power evaporate. Bonus burn: A blink-and-you'll-miss-it jab at London's dying fintech hub status.

Message received. When your currency's in freefall, maybe it's time to stop trusting the guys who brought you Brexit and Liz Truss.

Campaign reflects economic anxiety

The commercial opens with a calm narrator insisting that “everything is fine,” while visuals show a home beset by collapsing ceilings, peeling wallpaper, and garbage-strewn floors.

These images serve as metaphors for inflation, housing market instability, and the erosion of financial security—issues that resonate with many UK residents.

Commentary on millionaire exodus

One striking moment in the ad features a wealthy couple declaring:

“We’re off to Dubai, it’s time to jump ship.”

This references a record exodus of high-net-worth individuals from the UK, with Henley & Partners estimating 16,500 millionaires have already left the country in 2025, more than double the previous year’s figure. Many are relocating to destinations like Portugal and Dubai in search of more favorable conditions.

Community and industry response

The campaign has drawn strong reactions from the bitcoin community.

Peter McCormack, former host of What Bitcoin Did, praised the ad, stating:

“This is brilliant.”

By reflecting real economic anxieties through humor, Coinbase’s campaign has been recognized for making the company appear more relatable and trustworthy compared to competitors still relying on conventional marketing tactics.

The ad’s focus on inflation and declining purchasing power echoes themes familiar to bitcoin advocates, especially as traditional currencies continue to lose value (see chart of US dollar devaluation).

A new direction for bitcoin advertising

“Everything Is Fine” signals a shift in bitcoin advertising strategy, moving away from HYPE and toward cultural connection and frank acknowledgment of economic realities faced by ordinary people.

Watch the ad ->