UBS Raises Gold Target for 2026, Says Strongest Demand Since 2011

Gold's back with a vengeance—and the suits at UBS just upped their 2026 target.

Strongest demand since 2011? Yeah, that’s not a typo. While crypto’s eating headlines, gold’s quietly stacking institutional interest like it’s 2008 all over again.

UBS isn’t whispering—they’re shouting. Raising targets while everyone’s distracted by flashy digital promises. Classic finance move: bet on the shiny rock that’s outlived empires.

Gold doesn’t need a blockchain to prove it’s valuable. It just sits there—unhackable, unforgeable, and utterly unconcerned with your feelings.

So while crypto bros argue about Satoshi’s identity, gold’s doing what it always does: being money. How… traditional. And yet, how telling.

UBS New Gold Price Target For 2026

The global bank UBS wrote in its latest research note that gold prices could reach a target of $3,600 in Q1 of 2026. The bank had previously given a target of $3,500 for the same timeframe and has now revised it. This makes the glittery metal even more bullish, and it could continue delivering results for seven more months.

That’s an uptick and return on investment (ROI) of approximately 8.5% from today up until Q1 of 2026. The value of the glittery metal has been on a steady rise with barely a few dips in the last two years. For a year alone, gold prices have surged close to 33% rewarding investors with double-digit profits. UBS highlighted that central banks massively accumulating gold led them to the new target of $3,600 for Q1 of 2026. The accumulation has not stopped even after the metal surged in value.

wrote UBS, predicting $3,600 target for gold in Q1 of 2026.