Nike (NKE) Soars as US-Vietnam Trade Deal Kicks Off – Swoosh Meets Supply Chain Sweet Spot

Wall Street’s latest love affair with Nike just got a turbo boost—thanks to a trade deal that’s smoother than a fresh pair of Air Jordans. The US-Vietnam agreement slashes tariffs and streamlines production, sending NKE bulls into a victory lap. (Cue the institutional investors suddenly ‘discovering’ emerging markets again.)

Behind the supply chain glow-up: Vietnam’s factories are now Nike’s golden goose, cranking out sneakers without the China-sized headaches. Analysts whisper about margin expansion—but let’s see if those savings trickle down to shareholders or just vanish into CEO bonus pools.

One hedge fund manager grinned: ‘This deal cuts costs faster than Nike cuts checks for Colin Kaepernick.’ Meanwhile, crypto traders sulk as traditional finance scores another win—proving sometimes old-school geopolitics moves markets harder than any meme coin.

Nike (NKE) Benefits from US-Vietnam Trade Deal, Sees Boost

Nike is one of several companies that see their production mostly take place in Asia. After beginning to shift its manufacturing operations from China to Vietnam, the sports clothing company was prepared to be hit by higher tariffs, while China’s tariffs would’ve impacted Nike much more. Nike produced half of its shoes in the country in fiscal 2024. In addition, retail and footwear stocks, including On Holding (ONON), Deckers (DECK), and Lululemon (LULU), also ROSE following Trump’s announcement.

is now up just over 1% year-to-date, after trading in the red throughout 2025 as of just a month ago. The company’s 24% stock gain in the last 30 days has left investors happy. However, there are still some concerns around NKE stock. In the last four fiscal quarters, Nike’s top line has declined on a year-over-year basis. Its sales trends are also very worrying when you consider the rest of the industry. Long-time competitors like Adidas and Puma posted growth in their latest fiscal years, while Nike has fallen.

Nike stock (NKE) is trading in the middle of its 52-week range and above its 200-day simple moving average. Analysts have become far more optimistic about the stock’s future over the next year, but are still cautious. CNN projects a high of $115.00 for the stock, a 50% gain, over the next 12 months. Alternatively, their median forecast for NKE sees it falling 5% in the same period.