NOWPayments Joins SiGMA Europe Rome 2025: Crypto Payments Take Center Stage

Crypto payment giant NOWPayments confirms its presence at SiGMA Europe 2025 in Rome—marking another strategic move into the heart of traditional finance's backyard.

Why Rome Matters

The Eternal City isn't just history—it's becoming a fintech frontier. NOWPayments’ participation signals deeper crypto integration into European payment infrastructures, right under the nose of legacy banking systems.

Networking, Deals, and Real-World Adoption

Expect closed-door meetings with gaming operators, fintech startups, and regulatory bodies. NOWPayments isn’t just exhibiting—it’s deal-making. The goal? Expand crypto-on-ramps beyond niche markets into mainstream e-commerce and iGaming.

Timing Is Everything

SiGMA Europe 2025 arrives as EU crypto regulations tighten—and traditional finance still can’t decide whether to adopt or attack. NOWPayments enters with a working product, not just promises. Meanwhile, banks are still trying to figure out how to custody Bitcoin without blowing up their balance sheets—classic.

Bottom line: Crypto payments aren’t coming—they’re already here. And they’re pitching booths at major conferences while traditional finance drafts another consultation paper.