Churney & DemandBox Disrupt Performance Marketing with pLTV-Powered Growth Alliance

Two martech heavyweights just rewrote the playbook for performance marketing—and traditional agencies should be sweating.

Churney and DemandBox unveiled a strategic partnership today that weaponizes predictive lifetime value (pLTV) modeling to turbocharge customer acquisition. Forget last-click attribution—this alliance lets advertisers scale campaigns with surgical precision.

The data-driven edge? pLTV algorithms that identify high-value users before they even click. DemandBox’s demand-side platform now integrates Churney’s predictive analytics, letting marketers bypass wasteful ad spend like a trader dodging meme coin scams.

‘This isn’t about optimizing for today’s conversion—it’s about owning tomorrow’s revenue stream,’ said a Churney spokesperson, presumably while sipping a martini funded by their performance fee structure.

Wall Street take note: When martech startups start leveraging financial modeling techniques better than your equity research team, it might be time to rethink those ‘disruption-proof’ dividend stocks.