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B2BROKER Poaches Top-Tier Talent: Ex-Salesforce and LinkedIn Exec Takes Commercial Helm
B2BROKER Poaches Top-Tier Talent: Ex-Salesforce and LinkedIn Exec Takes Commercial Helm
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Another day, another C-suite shuffle—but this one might actually matter. B2BROKER just landed Moustapha Abdel Sater, a heavyweight with stints at Salesforce and LinkedIn, as their new Chief Commercial Officer.
Why it stings: While traditional finance firms still debate ’blockchain strategies’ over three-martini lunches, crypto-native players keep snagging real talent. Sater’s move signals where the smart money’s betting—hint: it’s not on your grandpa’s hedge fund.
The play: Expect sharper enterprise traction as B2BROKER leverages Sater’s Rolodex. Because in crypto, partnerships move faster than a memecoin pump-and-dump.
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