WhiteBIT Storms Wall Street: Exchange Launches U.S. Operations with Times Square Takeover
Crypto's sleeping giant wakes up swinging. WhiteBIT—the exchange you've been ignoring—just planted its flag in Manhattan with a Nasdaq-worthy marketing blitz.
The play? Dominate America's retail crypto flow before the SEC finishes its coffee.
Times Square billboards flashing 24/7. Compliance teams working overtime. Liquidity pools deeper than Wall Street's hypocrisy. This isn't an expansion—it's a financial D-Day.
Meanwhile, traditional finance brokers are still trying to explain why their 'blockchain ETFs' underperform Bitcoin... again.
Local Presence and U.S. Leadership Team
As part of its long-term rollout strategy, WhiteBIT US has assembled a seasoned team of U.S.-based executives and established its, supported by satellite offices nationwide. This expanded presence strengthens operational execution and positions the company to scale rapidly in key U.S. jurisdictions.
Job Creation Driven by Global Expertise
WhiteBIT has a global team of, contributing to the growth of the global blockchain ecosystem. WhiteBIT US plans to create, bringing onboard specialized local talent. This approach is essential for strengthening blockchain infrastructure, developing scalable products made in the U.S., and driving global expansion from within the country.
Available Products at Launch
Starting today, U.S. users who complete full KYC verification will gain access to:
- Spot Trading
- Instant Exchange
- On/Off Ramp Services
WhiteBIT US plans to further expand U.S. offerings with fiat integration, KYB (corporate onboarding), and institutional services, including custody and liquidity solutions.
Times Square Showcase
This year, WhiteBIT marked its 7‑year anniversary — having grown from a single exchange into the global fintech ecosystem W Group, serving 35 million users worldwide. W Group brings together eight companies under its umbrella, spanning crypto exchange, blockchain infrastructure, payment services, digital banking, analytics, and more.
To mark the milestone, WhiteBIT has unveiled a global brand campaign exploring everyday doubts about crypto and how the exchange has earned users’ trust. Starting from November 28, one of the campaign’s, spotlighting WhiteBIT’s vision for secure, accessible, and globally connected digital finance.
European Security and Compliance Standards for U.S. Users
WhiteBIT enters the U.S. as one of the most secure crypto exchanges globally, backed by a record ofand leading industry certifications. The exchange:
- Is ranked Top 3 in global exchange security by CER.live
- Is the first crypto exchange to receive CCSS (CryptoCurrency Security Standard) Level 3 certification
- Maintains robust AML/KYC compliance protocols
- Offers high liquidity, transparent operations, and competitive trading fees
- Provides users with advantageous Earn programs and rewards
These standards, honed over years serving millions of users in Europe, are now being introduced to the U.S. market as part of WhiteBIT’s mission for global blockchain adoption.
WhiteBIT is the largest European cryptocurrency exchange by traffic, offering over 900 trading pairs, 340+ assets, and supporting 8 fiat currencies. Founded in 2018, the platform is a part of W Group which serves more than 35 million customers globally. WhiteBIT collaborates with Visa, FACEIT, FC Juventus and the Ukrainian national football team. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.
