Michael Saylor’s Strategy Doubles Down: $2B Bitcoin Purchase Follows $1.25B Splurge in 2026
- How Big Was Strategy’s Latest Bitcoin Purchase?
- What Does Strategy’s Bitcoin Treasury Look Like Now?
- How Did Strategy Fund These Massive Purchases?
- Why Is MSTR Stock Down Despite the Bitcoin Buying Spree?
- What’s Driving Bitcoin’s Price Volatility?
- What’s Next for Strategy’s Bitcoin Strategy?
- Frequently Asked Questions
In a bold MOVE that’s shaking up the crypto world, Michael Saylor’s Strategy has just dropped another $2.13 billion on Bitcoin, scooping up 22,305 BTC at ~$95,284 per coin. This follows their $1.25 billion purchase earlier in January, pushing their total holdings to a staggering 709,715 BTC worth $64.6 billion at current prices. The company’s now sitting on paper gains exceeding $10 billion while using MSTR and STRC stock to fund its crypto shopping spree. Meanwhile, Bitcoin’s price wobbles amid geopolitical tensions, and MSTR stock takes a 5% hit despite institutional interest. Buckle up – we’re breaking down every juicy detail of this corporate crypto saga.
How Big Was Strategy’s Latest Bitcoin Purchase?
Between January 12-18, 2026, Strategy executed its third major bitcoin acquisition of the year, adding 22,305 BTC to its treasury at an average price of $95,284 per coin. This $2.13 billion splurge marks their largest weekly purchase since November 2025 when they bought 27,200 BTC for $2.03 billion. What’s wild is how this stacks up against their previous buys – just weeks earlier they’d acquired 1,286 BTC ($116 million) and 13,627 BTC ($1.25 billion). According to CoinMarketCap data, these purchases occurred as Bitcoin fluctuated between $91,000-$97,000, showing Strategy’s willingness to buy despite price volatility.
What Does Strategy’s Bitcoin Treasury Look Like Now?
With this latest addition, Strategy’s Bitcoin holdings have smashed through the 700k barrier, reaching 709,715 BTC worth $64.6 billion at current prices ($91,000/BTC). Their average acquisition cost sits at $75,979 per Bitcoin, meaning they’re currently sitting on unrealized gains exceeding $10 billion. To put this in perspective – Strategy now holds over 3% of Bitcoin’s total circulating supply, making them the undisputed heavyweight champion of corporate Bitcoin holders. As Michael Saylor would say, they’re not just “going orange” – they’re painting the whole town Bitcoin-colored.
How Did Strategy Fund These Massive Purchases?
The company got creative with its financing, according to recent SEC filings. They raised approximately $2.125 billion through:
| Instrument | Amount Issued | Proceeds |
|---|---|---|
| MSTR Class A Common Stock | 10.4 million shares | $1.83 billion |
| STRC Variable-rate Preferred Shares | 2.95 million shares | $294.3 million |
| STRK Preferred Stock | Smaller amounts | Not disclosed |
Interestingly, they still have $8.4 billion in MSTR stock and billions in preferred securities available for future purchases through their ATM programs. This gives them serious firepower to keep accumulating during price dips.
Why Is MSTR Stock Down Despite the Bitcoin Buying Spree?
In a surprising twist, MSTR shares dropped nearly 5% to $165 in premarket trading after the announcement, bucking their usual post-purchase rally pattern. The BTCC research team notes this might reflect investor concerns about the higher average purchase price ($95,284) compared to their historical cost basis ($75,979). Still, the stock remains up 12% YTD – a remarkable recovery after ending 2025 in the red. Institutional players like Vanguard’s Value Index Fund (which recently bought $200 million in MSTR) and VanEck continue accumulating, betting on Strategy’s long-term Bitcoin play.
What’s Driving Bitcoin’s Price Volatility?
Bitcoin’s been on a rollercoaster, sliding from YTD highs above $97,000 to $91,204 as of January 20, 2026. TradingView charts show this correction coincides with geopolitical tensions – specifically, looming US tariffs on several European nations set to begin February 1. The market’s clearly jittery, waiting to see how today’s court opinion on the tariffs case will land. Yet Strategy’s continued buying suggests they see this as a buying opportunity rather than a red flag.
What’s Next for Strategy’s Bitcoin Strategy?
Michael Saylor’s made it crystal clear – they’re playing the long game. Despite paying higher prices recently, management remains laser-focused on accumulating Bitcoin regardless of short-term fluctuations. With billions in funding capacity remaining and Bitcoin’s supply becoming increasingly scarce, don’t be surprised if we see more mega-purchases in 2026. As one analyst quipped, “At this rate, Strategy might need to change its name to ‘Bitcoin Holding Company’.”
Frequently Asked Questions
How much Bitcoin does Strategy currently hold?
As of January 19, 2026, Strategy holds 709,715 BTC acquired for approximately $53.92 billion at an average price of $75,979 per Bitcoin.
What was the average purchase price of Strategy’s latest Bitcoin acquisition?
Their most recent purchase of 22,305 BTC was acquired at an average price of $95,284 per Bitcoin, totaling ~$2.13 billion.
How does Strategy fund its Bitcoin purchases?
Primarily through equity offerings including MSTR common stock and STRC preferred shares, with recent filings showing $2.125 billion raised through these instruments.
Why did MSTR stock drop after the Bitcoin purchase announcement?
Potential reasons include investor concerns about higher purchase prices compared to their historical average, and general market volatility affecting crypto-related stocks.
What percentage of Bitcoin’s circulating supply does Strategy control?
With 709,715 BTC, Strategy holds over 3% of Bitcoin’s total circulating supply, making them the largest corporate holder globally.
