Bitcoin Strategy Rakes in $739M—Now Sitting on $28.5B in Unrealized Gains

Another day, another nine-figure bet on Bitcoin—because why diversify when you can ride the volatility rollercoaster?

The numbers don't lie: $739 million freshly deployed, $28.5 billion in paper profits waiting to either moon or get rekt by the next 'black swan' tweet.

Wall Street's playing with house money while retail holds the bag. Some things never change.

• Strategy now holds 607,770 BTC after buying 6,220 more for $739.8 million.
• Executive Wei-Ming Shao sold $4.9 million in shares after a $25.7 million sale last week.
• Sequans added 1,264 BTC to its reserves, spending $150 million.

Strategy has once again expanded its massive Bitcoin reserve. On July 21, 2025, Chairman Michael Saylor shared that the firm had acquired 6,220 more BTC at an average price of $118,940.

The deal cost roughly $739.8 million and raised Strategy’s total holdings to 607,770 BTC. The company has spent a total of $43.61 billion on BTC so far, with an average purchase price of $71,756.

Strategy has acquired 6,220 BTC for ~$739.8 million at ~$118,940 per bitcoin and has achieved BTC Yield of 20.8% YTD 2025. As of 7/20/2025, we hodl 607,770 $BTC acquired for ~$43.61 billion at ~$71,756 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/8z5HygrDWs

As Bitcoin has touched new heights, Strategy now has over $28.5 billion in unrealized profits. To put that in perspective, the return of the BTC investment of the company up to now, according to SaylorTracker, has amounted to 20.8% for the year. Strategy leads the list of corporate BTC holdings, followed by ETFs, institutional players, and exchanges.

Saylor has remained steadfast in his belief that Bitcoin can be a better store of value than money or government bonds. The strategy has stuck to a familiar BTC purchase schedule, typically making the announcements on every Monday.

These purchases are funded by financing a mixture of the company’s earnings, stock sales, and, at times, the use of convertible notes.

Top Executive Cashes Out Shares Amid SEC Filing

Days before making this latest purchase, Strategy filed at the SEC the sale of additional shares. After that, executive vice president Wei-Ming Shao sold 10,900 shares of Strategy stock, raking in roughly $4.9 million. It came after a bigger deal the previous week, when Shao sold stocks worth $25.7 million.

Together, his latest sales are valued at well over $30 million. Although no direct connection is made between the sales themselves and the Bitcoin purchases being planned by Strategy, the timing has raised some eyebrows.

Despite the stock sale, the company now stands among the S&P 500 companies that hold the most cash-like positions in Bitcoin, based on an internal review by Strategy.

Also Read: Bitcoin Holdings Hit $64.28 Billion as Strategy Keeps Buying

Sequans Follows Strategy’s Lead, Embraces Bitcoin as Financial Shield

Another company growing its Bitcoin game is Sequans Communications. A chipmaker whose chips are used in cellular IoT technology, the company revealed that it acquired 1,264 BTC for about $150 million.

It now has a total of 2,317 BTC, acquired for roughly $270 million. The average price paid for the company now amounts to $116,493 per Bitcoin.

Sequans has also followed in the footsteps of Strategy in employing Bitcoin as its primary treasury reserve. It follows other companies that are adopting Bitcoin as the shield of choice in monetary terms.

Although sentiment in the market remains uncertain, the cryptocurrency remains in focus among corporate treasuries looking for alternative stores of value to bonds and cash.