SRM Entertainment Shocks Markets with Rebrand to Tron Inc. Following $100M TRX Treasury Mega-Deal

Game over for SRM Entertainment—the entertainment giant just cashed in its chips for a crypto-powered future. A nine-figure TRX treasury injection seals its transformation into Tron Inc., marking one of the most aggressive Web3 pivots this year.

From arcades to blockchain

The $100 million TRX buy-in isn''t just pocket change—it''s a full-scale identity transplant. Industry watchers are calling it either a visionary bet or a Hail Mary pass, depending on who''s paying their electricity bill this month.

The new rules of engagement

Tron''s ecosystem gains a ready-made corporate heavyweight, while traditional investors scramble to understand wallets instead of ticker symbols. ''Diversification'' just got a whole new meaning—assuming anyone still remembers what SRM stood for.

One hedge fund analyst quipped: ''Nothing solves existential business questions like throwing nine figures at a blockchain and hoping for the best.'' The market will decide whether this is genius or corporate kabuki theater—but the show''s definitely starting.

• SRM rebrands as Tron Inc. following a $100M equity investment in the TRX treasury strategy.
• Justin Sun named an advisor as Tron Inc. plans TRX staking and dividend programs.
• TRX price surged nearly 7% after SRM’s $210M warrant-backed treasury deal announcement.

Nasdaq-listed company SRM Entertainment stated on June 16, 2025, that it will rebrand as TRON Inc. This rebrand comes after a $100 million equity investment that seeks to initiate a treasury strategy with the native token of TRON, TRX. The founder of the TRON blockchain, Justin Sun, is joining the company as an advisor to support this new direction.

In this agreement, 100,000 shares of Series B convertible preferred stock are issued, which are convertible into common shares at a price of 200 million shares at a cost of 0.50 per share. Moreover, SRM will issue 220 million warrants to be exercised at the same price. 

The full exercise of these warrants WOULD value the investment at $210 million. Dominari Securities LLC serves as the exclusive placement agent for this transaction. SRM intends to use the funds to establish a substantial TRON treasury and implement a staking program.

Tron Treasury Strategy and Dividend Plans

By implementing a staking program, tron Inc. aims to leverage its TRX holdings, which could generate returns for the company and its shareholders. After implementing this program, the company will implement a dividend policy. The decision is consistent with the broader SRM strategic commitment to generate value to shareholders by investing in blockchain and digital assets.

Justin SUN also stressed the increased use of stablecoins and blockchain technology in global payments. He noted the international reach of TRON, which boasts more than 310 million user accounts with daily transactions exceeding $20 billion year-to-date. 

Sun stated that TRON aims to become the preferred protocol for on-chain settlement worldwide, particularly for cross-border transactions involving US dollar stablecoins.

TRON Blockchain and Recent Developments

Founded in 2017, TRON is a decentralized blockchain recognized for its low fees and rapid transactions.  Furthermore, it supports smart contracts and decentralized applications, competing with major blockchains such as Bitcoin and Ethereum. As of mid-June 2025, TRON hosts approximately $78.7 billion in US dollar stablecoins, reflecting its strong position in the market.

The news follows reports that SRM is undertaking a reverse merger with Tron to give TRON access to the public market. Dominari Securities, an investment company affiliated with the family of former US President Donald Trump, is reportedly involved in the deal. Additionally, it has been reported that Eric TRUMP is considering taking a leadership position in the newly established Tron Inc.

Tron MSTR https://t.co/fNhaS9IfxR

The TRX price reacted positively following the news, increasing by over 7% and trading at approximately $0.28. These milestones reflect a milestone for TRON and Justin Sun, who have overcome the challenges of regulations in the US. Furthermore, the collaboration with SRM and the creation of a TRON treasury indicate growing institutional trust in the future of the blockchain.

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