IOTA Doubles Down on Real-World Utility: Digital Identity, Green Tech, and Supply Chain Trust Take Center Stage
Move over, speculative trading—IOTA’s latest pivot targets tangible use cases that even Wall Street can’t ignore (though they’ll try to profit from them anyway).
The trifecta: The distributed ledger project is pushing into digital identity frameworks, sustainability tracking, and anti-counterfeit product verification—sectors where blockchain hype often outstrips actual adoption.
Why it matters: While other chains chase DeFi gamblers, IOTA’s focusing on B2B solutions that could actually survive the next crypto winter. Their Tangle tech bypasses traditional blockchain limitations, but enterprise adoption remains the make-or-break metric.
The cynical take: If these initiatives gain traction, expect a flood of VC funding—followed by the usual cycle of overpromises and consolidation when ROI timelines exceed banker attention spans.
- IOTA’s Business Innovation Program is funding and accelerating three startups addressing real-world challenges using its Mainnet.
- Impierce, Orobo, and SDV Consulting are leveraging IOTA’s infrastructure for digital ID, sustainability, and product traceability solutions.
- These companies chose IOTA for its scalable, privacy-first, and interoperable technology designed for global compliance and transparency.
IOTA’s Business Innovation Program (BIP), launched to fuel real-world adoption of its upgraded Mainnet, has now onboarded its first trio of startups, each addressing critical global challenges.
Supported with up to €100,000 of funding, access to infrastructure, and technical assistance, these companies seek to transform the way digital identity, supply chains, and product verification work across sectors.
Our Business Innovation Program is accelerating real-world solutions built on #IOTA Mainnet! Meet the first 3 projects tackling global challenges in digital ID, sustainability & product data integrity. 🌏
🔗https://t.co/CXeBDAX8IP
Discover how they’re making waves🧵👇1/5 pic.twitter.com/CRtVsq4u53
Impierce Technologies’ Jelle Millenaar is driving a decentralized identity approach that is in accordance with the EU’s regulation on eIDAS 2.0.
Impierce’s UniMe wallet, UniCore agent platform, and UniTrust verification LAYER comprise a comprehensive ecosystem that facilitates secure, verifiable credential issuance in the education, e-commerce, and logistics industries.
By cooperating with Dutch educational organizations, Impierce is already issuing verifiable micro-credentials with IOTA Identities that enhance modularity and learning mobility.
The startup opted for IOTA for its availability in real-time and always on, a requirement for situations such as employment applications or immediate verifications. Its off-chain handling of verifiable credentials with on-chain anchoring offered both privacy and uptime.
Their combination with IOTA Identity and the Gas Station concept enables a gas-free user experience with the assurance of guaranteeing trust without requiring centralized issuers.
Orobo Anchors Green Compliance with Digital Product Passports
Orobo of Sann Carrière is combating fragmented supply chain information and greenwashing with Digital Product Passports (DPPs) that track a product throughout its life cycle, from raw materials all the way to disposal.
Recently showcased at GITEX Asia 2025 as part of Singapore100, Orobo launched its pilot DPP for an electric car battery.
As production costs continue to climb under the Ecodesign for Sustainable Products Regulation, Orobo’s system makes sure that the data of the products is verifiable independently without revealing commercially sensitive information.
Orobo employs IOTA’s distributed ledger technology that is scalable to construct digital replicas of goods and establish Immutable checkpoints within a product’s lifecycle. Besides hosting the audit trail, IOTA’s public ledger authenticates corporate digital identities using IOTA Identity.
Its architecture facilitates Orobo meeting enterprise requirements as well as regulatory requirements without compromising privacy and usability.
ObjectID Redefines Product Traceability with IOTA-Powered Twins
SDV Consulting’s ObjectID is combating counterfeiting and gaps in traceability by giving physical objects tamper-proof digital identities.
CEO Stefano Della Valle confirmed the selection of the network after extensive testing based on its costs, scalability, and capacity for cryptographic credentials to bind to physical objects.
Targeting industries ranging from pharmaceuticals to high-end goods, ObjectID connects each of an item’s iterations back to its original Maker through its Identity layer.
The transfers are fee-sponsored on IOTA’s Gas Station, with product records stored indefinitely with bespoke MOVE Contracts and Rust and TypeScript-based SDKs. This framework ensures that provenance information is both decentralized and independently verifiable.
As its Business Innovation Program is extended until December 2025, the network is opening up to more builders interested in scaling verifiable real-world applications on its enhanced infrastructure.
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