Exclusive 2025 Interview: Unlocking Lucrative Partnership Potential with Makeberry’s Affiliate Program

Makeberry's affiliate program shakes up the fintech partnership game—just as traditional banks start sweating over their shrinking margins.

Why settle for legacy referral systems when blockchain-powered payouts cut out the middleman?

The program's crypto-native framework bypasses bureaucratic delays, putting commissions in partners' wallets faster than a Wall Street trader dumping bad positions.

One question remains: Will traditional finance finally admit they're playing catch-up?

There are two people in the room, as follows:

The Host is the interviewer, seeking to understand theBerry Affiliate Program, and the Makeberry representative has answered all the important questions in this interview. 

Good morning, and thank you for taking the time to speak with me today. 

: Good morning! It’s my pleasure

I’m eager to learn more about Makeberry and how your affiliate program actually works. To start, could you tell me a bit about Makeberry’s operations, especially when it comes to business development? Think of this as geographical targeting.

This is a good question. For starters, at Makeberry, our Business Development team specializes in finding and taking advantage of high-performing platforms. 

Most of our expertise lies in understanding which platforms are most effective for specific regions, or “GEOs” as we call them. We get to work analyzing aspects like market trends and payout rates. We even assess various traffic approaches and how useful they can be to ensure that products are aligned with our partners’ requests and their audience’s needs. 

This approach allows us to set up the best-performing campaigns that work really well in targeted markets.

Ooh, that makes sense. You mentioned “direct advertiser” in your overview. Could you shed more light on which companies you have worked with in the past?

: Some notable platforms include WinSpirit casino and RocketPlay Casino, which we have worked with as direct advertisers. As you know, RocketPlay Casino is a top product in the Australian market for a fact.

Being a direct advertiser for these brands means we have a direct relationship with the brand owners and products. 

We’re not an intermediary in this case. Instead, we are the main advertising entity. This direct relationship offers several competitive advantages to us and the companies we work with.

: Can you elaborate?

: Firstly, it gives us a great deal of control over the offers themselves and allows us to implement quicker adjustments in terms of campaign parameters. Secondly, and maybe even most importantly for our partners, they get payout flexibility. 

That’s because we’re not dealing with multiple layers of fees. We can often offer more attractive and flexible payout models. Considering Alpa and its position in the Australian market, our direct advertiser status means we have DEEP connections with how well it performs there.

It allows us to create and improve campaigns that work specifically for that region. In the end, it translates to better conversion rates for partners targeting Australia.

Transparency and data-driven decisions are very important in performance marketing. So, how do your internal analytics systems support this? More importantly, what kind of feedback can partners expect when it comes to traffic quality?

We are very committed to transparency and data-driven decisions, and we use our analytics systems to achieve this. We’ve developed powerful systems to this end and have integrated them with our product partners. That allows us to provide better performance statistics in real-time. 

For our partners, this means they receive detailed feedback on their traffic quality. We can break down their performance using various metrics. Besides, we can identify trends and even point out areas for improvement. 

How does this work?

For example, we can show which traffic sources are delivering the highest quality conversions, or if there are any issues that need addressing. 

This level of detail is great for our partners because it helps them to make informed decisions about their traffic strategies. It also helps us (and them) to work on better campaigns for better results.

You also generate your own traffic. Could you explain the importance of your in-house traffic generation and how it contributes to the overall benefits for your partners?

Our in-house traffic generation is a very important part of our approach. It allows us to maintain direct control over a sensible portion of the traffic we bring in. 

We also continuously run tests across various Tier 1 GEOs to identify the most effective strategies across different channels. So, whether it be SEO, PPC, Native, Social, Email, or other, the ongoing testing provides us with insights into what works best in different markets and for different products. 

: Is that all?

: Oh, we’re just getting started.

The benefit for our partners is two-fold. Firstly, it helps us scale high-performing traffic sources and ensure that the FLOW of quality leads remains consistent. Secondly, it allows us to refine new approaches and stay ahead of market trends.

It also helps identify untapped opportunities, which we can then share with our partners, for that extra competitive edge. 

We’re even actively expanding our media buying team to improve what we can do with all of this.

That’s a strong differentiator. Beyond your own traffic, you mention “Resell Offers” and “Exclusive Offers.” What is the difference between these two categories, and what advantages do they offer your partners?

Well, for starters, “Resell Offers” refer to our direct collaborations with various casinos. Those partnerships allow us to offer several classes of tailored deals. The important part here is the flexibility.

We can customize these offers based on specific GEOs, the type of traffic source a partner is using, and their overall strategy. Thus, we can provide highly targeted and effective campaigns for partners working in the casino space.

: And the Exclusive offers?

: “Exclusive Offers,” on the other hand, are completely different. These are deals we’ve secured with specific products where the traffic is purchased only through Makeberry. 

This kind of exclusive deal provides our partners with a major advantage. It means they gain access to fresh opportunities that aren’t available elsewhere. It reduces competition and often leads to better revenue terms. 

These exclusive deals show our strong relationships with advertisers and our ability to negotiate the best conditions for our partners.

Revenue management is very important for affiliates. How does Makeberry assist partners in improving their overall performance and profitability?

Our Revenue Management team is a very important part of this. We closely monitor how partner traffic performs across all different products and offers. It isn’t just about raw numbers; it’s about deep analysis. Based on this continuous monitoring, we can recommend better-matching products or offers for a partner’s specific traffic. 

We also provide insights that can help improve existing campaigns, whether it’s through A/B testing, refining landing pages, or adjusting targeting parameters. We aim to work hand-in-hand with our partners to ensure their efforts translate into the highest possible revenue.

You’ve touched upon GEO focus and traffic sources, but could you provide more details of the regions Makeberry targets and the range of traffic sources you work with?

Certainly. Our primary GEO focus is on Tier 1 countries. These include highly sought-after markets such as Australia (AU), Canada (CA), New Zealand (NZ), and Germany (DE), among others. 

These markets typically offer high-quality traffic and better payout rates. In addition to Tier 1, we also engage with selected Tier 2 countries where we’ve identified strong demand for specific products.

The traffic we work with comes from both our in-house generation and partners. It includes, but is not limited to: Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Native advertising, Social media marketing, Email marketing, and other channels. 

Our ability to work across such a range of sources allows us to cater to different partner strengths and market demands.

All of this has been very comprehensive. Thank you for providing such detailed answers.

It was my pleasure. We’re always happy to discuss how Makeberry can work with our partners to achieve their performance marketing goals. 

Please don’t hesitate to reach out if you have any further questions.