Finfluence 9 Reveals Record Growth: YouTube Solidifies Its Role as Brazil’s Go-To Platform for Financial Education

• Why Is YouTube Dominating Financial Education in Brazil?
• How Big Is the Finfluence 9 Boom?
• What’s Driving the Surge in Financial Content?
• Who Are the Key Players?
• What Does This Mean for Traditional Education?
• FAQs: YouTube and Financial Education in Brazil

The latest Finfluence 9 report highlights YouTube’s explosive growth as Brazil’s premier hub for financial education. With record-breaking engagement and a surge in content creators, the platform is reshaping how Brazilians learn about money. From investment strategies to personal finance tips, YouTube has become the classroom for millions. Here’s why—and what it means for the future.

Why Is YouTube Dominating Financial Education in Brazil?

YouTube’s rise as Brazil’s financial education powerhouse isn’t accidental. The platform’s accessibility, free content, and engaging formats—like short explainers and live Q&As—have made it a hit. In 2025 alone, searches for “investing for beginners” grew by 210%, according to Google Trends. Creators like Nathalia Arcuri (of “Me Poupe!” fame) and André Bona have turned complex topics into binge-worthy content. It’s like Netflix, but for your wallet.

How Big Is the Finfluence 9 Boom?

The numbers speak for themselves: Brazilian finance channels gained 15 million new subscribers in the first half of 2025, per YouTube’s internal data. The “Finfluence 9” cohort—a group of top-tier creators—collectively reaches 40 million viewers monthly. Compare that to Brazil’s stock market, which has around 1.5 million active investors. YouTube’s reach is staggering.

What’s Driving the Surge in Financial Content?

Three factors stand out: economic uncertainty, Gen Z’s appetite for self-education, and the pandemic’s lasting impact. After the 2023 recession, many Brazilians turned to YouTube to rebuild savings. Now, topics like crypto (thanks, bitcoin bull runs!) and side hustles dominate. As BTCC analyst Rafael Silva notes, “People aren’t just watching—they’re taking action, whether it’s opening brokerage accounts or starting small businesses.”

Who Are the Key Players?

Beyond Arcuri and Bona, newer faces like Carol Sandler (focusing on women’s finance) and Pedro Conte (crypto DEEP dives) are gaining traction. Even traditional banks are jumping in; Itaú’s channel saw a 300% spike in views after launching a series on retirement planning. The competition is fierce, but the audience wins with better content.

What Does This Mean for Traditional Education?

Universities and paid courses aren’t obsolete, but YouTube’s democratizing effect is undeniable. A 2024 study by Fundação Getulio Vargas found that 62% of young investors learned basics from free videos. As one commenter put it, “Why pay for a finance degree when YouTube teaches me for free—and with memes?”

FAQs: YouTube and Financial Education in Brazil

How reliable is financial advice on YouTube?

Quality varies—stick to creators with credentials (like CFA holders) and cross-check advice with sources like CoinMarketCap or TradingView. Avoid “get rich quick” schemes.

Can you really learn investing from videos?

Absolutely, but treat it as a starting point. Combine YouTube learning with books (try “The Intelligent Investor”) and hands-on practice.

Will YouTube replace financial advisors?

Unlikely for complex cases, but for basics, it’s already happening. Many advisors now use YouTube to attract clients!