Web3’s Media Revolution: How Blockchain Is Transforming What You Watch, Read and Share
Web3 isn't just changing finance—it's completely rewriting the rules of media consumption and creation.
The Creator Economy Reborn
Blockchain technology cuts out middlemen, putting content monetization directly in creators' hands. No more platforms taking 45% cuts—smart contracts automate royalty payments instantly.
Decentralized Content Distribution
IPFS and similar protocols bypass centralized servers, making censorship-resistant media networks that can't be taken down by corporate overlords. Your favorite shows won't disappear when licensing deals expire.
Token-Gated Experiences
NFT memberships create exclusive communities where fans actually own pieces of the content they love—unlike traditional streaming services that just rent you access until they decide to raise prices again.
While Wall Street still struggles to understand basic blockchain concepts, Web3 media platforms are quietly building the future of entertainment—one where users actually profit from their attention instead of being the product.
Source: Marshall Miller
“These declines are not unexpected. Search engines are increasingly using generative AI to provide answers directly to searchers rather than linking to sites like ours. And younger generations are seeking information on social video platforms rather than the open web. This gradual shift is not unique to Wikipedia,” Miller wrote, noting that many other publications and content platforms similar to Wikipedia are reporting similar shifts.
Recent data confirms that Wikipedia has become one of the most influential sources shaping how people access information online. Almost all large language models (LLMs), including those that power modern AI tools, train in part on Wikipedia datasets. Miller noted that audiences continue to engage with knowledge produced by Wikimedia’s volunteer community across the wider internet, even if they no longer access it directly through the Wikipedia website.
Miller acknowledged that the Wikimedia Foundation supports emerging technologies that expand access to knowledge but emphasized that platforms using Wikipedia content, such as LLMs, AI chatbots, search engines, and social media, should also direct users back to the site. He warned that declining visits could reduce community participation in updating and improving content, while also affecting the individual donations that sustain Wikipedia’s operations.
The timing of Miller’s remarks comes just as Elon Musk, founder and CEO of xAI, revealed plans to roll out an early beta of Grokipedia within two weeks. The new platform, positioned as a rival to Wikipedia, is intended to combat misinformation and offer what Musk describes as a more reliable source of knowledge.
Musk has described Grokipedia as an “open source knowledge repository.” He explained that Grok WOULD review diverse materials, including Wikipedia entries, documents, and PDFs, to assess whether information is true, “partially” true, false, or incomplete. The system would then rewrite the content to present what it deems the most complete and accurate version.
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Michaela has no crypto positions and does not hold any crypto assets. This article is provided for informational purposes only and should not be construed as financial advice. The Shib Magazine and The Shib Daily are the official media and publications of the Shiba Inu cryptocurrency project. Readers are encouraged to conduct their own research and consult with a qualified financial adviser before making any investment decisions.
