Metaplanet Expands Globally: New Bitcoin-Focused Offices Launch in the U.S. and Japan (September 2025 Update)
- Why Is Metaplanet Opening Offices Overseas Now?
- How Will These Locations Serve Different Markets?
- What’s Behind Metaplanet’s Bitcoin Obsession?
- Could This Spark a Trend Among Asian Corporations?
- What’s Next for Bitcoin Adoption in Traditional Finance?
- Frequently Asked Questions
Tokyo-based investment firm Metaplanet is doubling down on its bitcoin strategy with aggressive international expansion. Fresh off its well-publicized Bitcoin treasury moves earlier this year, the company just announced the opening of two new offices—one in New York’s financial district and another in Tokyo’s Shibuya crypto hub. This comes as Bitcoin trades at $58,420 (CoinMarketCap, Sept 18, 2025), showing renewed institutional interest. We break down what this means for crypto markets, Metaplanet’s evolving corporate strategy, and why 2025 might be remembered as the year Bitcoin went truly multinational.
Why Is Metaplanet Opening Offices Overseas Now?
Timing is everything in crypto. Metaplanet’s U.S. launch coincides with the SEC’s recent approval of Bitcoin-backed ETFs, while the Japan expansion leverages new tax incentives for digital asset holdings. "We’re positioning ourselves where the regulatory and talent landscapes align with our long-term Bitcoin thesis," said Metaplanet CFO Kenji Yamaguchi during last week’s earnings call. The firm currently holds 1,287 BTC (worth ~$75.2 million) as treasury reserves—a move that initially raised eyebrows but now looks prescient after Bitcoin’s 23% YTD gain.
How Will These Locations Serve Different Markets?
The New York office will focus on institutional partnerships, with early job postings listing roles for "Wall Street liaison" and "ETF product specialists." Meanwhile, Tokyo’s team appears geared toward retail adoption, partnering with local exchanges like BTCC to streamline JPY-to-Bitcoin conversions. Interesting side note: The Shibuya office is literally next door to a former Mt. Gox address—talk about symbolic real estate!
What’s Behind Metaplanet’s Bitcoin Obsession?
Since adopting Bitcoin as a reserve asset in Q1 2025, Metaplanet’s stock (TYO:3350) has outperformed the Nikkei 225 by 37%. Their public filings reveal a clear pattern: every 10% BTC price dip triggers additional purchases. "They’re running a corporate-level dollar-cost averaging strategy," noted BTCC analyst David Lin. "For risk-averse Japanese firms, this is revolutionary." The company even pays vendors in Bitcoin when possible—last month, they settled a ¥200 million office lease transaction entirely in BTC.
| Metaplanet’s Bitcoin Holdings | Value (USD) |
|---|---|
| March 2025 | $42.1M |
| September 2025 | $75.2M |
Could This Spark a Trend Among Asian Corporations?
Metaplanet isn’t alone. South Korea’s Nexon and Hong Kong’s AMTD Group have made smaller Bitcoin allocations this year. But here’s the kicker—Metaplanet’s moves are being closely watched by Japan’s Financial Services Agency. If regulators greenlight broader corporate crypto adoption, we might see a domino effect across Asia’s business landscape. That said, remember 2022’s Luna collapse? Many firms remain gun-shy.
What’s Next for Bitcoin Adoption in Traditional Finance?
The real test comes in Q4. Metaplanet plans to host "Bitcoin for Business" workshops at both new locations, targeting CFOs of mid-sized enterprises. I’ve attended their Tokyo sessions—they’re equal parts financial seminar and crypto evangelism. Expect more companies to explore Bitcoin treasuries if volatility continues declining. As one banker whispered to me last week: "Gold 2.0 isn’t coming. It’s already here."
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Frequently Asked Questions
When exactly did Metaplanet announce these new offices?
The official press release dropped on September 15, 2025, though rumors circulated on crypto Twitter as early as September 10.
How many employees will the new offices have?
New York starts with 12 staff, while Tokyo’s team expands to 25—mostly transfers from their Osaka crypto research division.
Does Metaplanet hold other cryptocurrencies?
As of their last disclosure, no. Their treasury remains 100% Bitcoin, though they’ve experimented with ethereum for smart contract payments.
