GameStop’s Bitcoin Gamble Backfires: Stock Plummets 5% as Crypto Winter Bites
- GameStop’s Crypto Rollercoaster: From Boom to Bust
- The Domino Effect: How Crypto Winter Is Hitting Corporate Treasuries
- To Hold or Fold? GameStop’s Dilemma
- Lessons for Corporate Crypto Strategies
- FAQ: GameStop’s Bitcoin Bet Explained
GameStop’s bold bet on bitcoin has turned sour, with the company reporting a $9.2 million loss on its crypto holdings in Q3 2024. The retailer’s stock tumbled 5.8% amid growing investor skepticism, while its Bitcoin treasury—once worth $512 million—now faces liquidation. This article dives into the fallout of GameStop’s crypto strategy, the broader market downturn, and what’s next for corporate Bitcoin adopters.
GameStop’s Crypto Rollercoaster: From Boom to Bust
In May 2024, GameStop made headlines by acquiring 4,710 Bitcoins for $512 million, funded through a $1.3 billion bond issuance. At the time, Bitcoin was riding high near $122,000, and GameStop’s stock traded at $35. Fast forward to December 2024: Bitcoin has crashed to $90,000, and GameStop’s crypto holdings are underwater. The company’s Q3 financials reveal a $9.2 million loss on its Bitcoin position, dragging its stock down to $23.35—a 30% drop from its May peak.

The Domino Effect: How Crypto Winter Is Hitting Corporate Treasuries
GameStop isn’t alone. Metaplanet, another major corporate Bitcoin holder, saw its crypto reserves shrink from $600 million in October to $530 million by December 2024, per Galaxy Research. The broader market has been brutal: Bitcoin plunged 21% in 90 days, triggering $19 billion in liquidations on October 10 alone—a date now infamous as "Max Pain Day" in crypto circles.
To Hold or Fold? GameStop’s Dilemma
GameStop now faces a tough choice: sell its Bitcoin at a loss to stem the bleeding or hold out for a rebound. The company hinted at liquidation in its latest earnings report, spooking investors further. Meanwhile, operational metrics show mixed results—revenue missed estimates ($821M vs. $987M projected), but net income surged to $77.1M (up from $17.4M YoY).
Lessons for Corporate Crypto Strategies
GameStop’s saga underscores the risks of corporate Bitcoin adoption. While the asset promises upside, its volatility can wreak havoc on balance sheets. As crypto winter drags on, companies like MicroStrategy (holding 214,000 BTC) are also feeling the heat. For now, GameStop’s next MOVE remains uncertain—but its story serves as a cautionary tale for businesses eyeing crypto treasuries.
FAQ: GameStop’s Bitcoin Bet Explained
How much Bitcoin does GameStop own?
GameStop holds 4,710 BTC, purchased for $512 million in May 2024.
Why did GameStop’s stock drop?
Investors reacted to its $9.2M Bitcoin loss and weaker-than-expected revenue ($821M vs. $987M forecast).
What’s "crypto winter"?
A prolonged downturn in cryptocurrency markets, marked by falling prices and low trading volumes.