Steak ’n Shake Charges Into El Salvador: Bitcoin Payments Fuel 20% U.S. Sales Surge
Fast-food chain Steak ’n Shake is flipping the script on crypto adoption—expanding to El Salvador while riding a Bitcoin-fueled sales boom stateside.
The move comes as the company reports a 20% U.S. revenue jump since enabling BTC payments, proving even burger joints can’t ignore crypto’s siren song.
El Salvador’s Bitcoin beach experiment now gets a side of milkshakes—because nothing says ‘hyperbitcoinization’ like dipping fries in crypto profits.
Wall Street analysts remain skeptical, muttering about ‘speculative toppings’—but when the plebs want blockchain with their bacon, corporations listen.
We were honored to be in bitcoin Country serving Beef Tallow Fries and handing out Grass-Fed and Wagyu Beef Tallow Cooking Oil.
The beginning of a beautiful friendship https://t.co/VIyzL9OT3M
— Steak 'n Shake (@SteaknShake) November 15, 2025
Why Steak ’n Shake Is Entering El Salvador
The company confirmed its expansion plans after participating in, an event held in San Salvador focused on the country’s Bitcoin-driven economic model. Steak ’n Shake said the MOVE highlights its enthusiasm for operating in an environment where Bitcoin plays a central role in commerce.
The company first introduced, becoming one of the earliest nationwide restaurant chains to do so. The rollout featured themed menu items, including the limited-edition
COOsays Steak ’n Shake ultimately aims to offer. He posted on X on the 15th:
“El Salvador is an incredible country. This marks the beginning of a beautiful friendship.”
The decision to enter El Salvador was heavily influenced by the success of Bitcoin payments in U.S. stores.
Sales Impact After Bitcoin Integration
- Q2 2025: Same-store sales rose 11% after BTC payments launched in May
- Q3 2025: Same-store sales increased another 15% quarter-over-quarter, outperforming competitors such as McDonald’s and Starbucks
Analysts attribute this growth directly to customers’ rapid adoption of Bitcoin payments, which exceeded company expectations.
Given El Salvador’s favorable regulatory environment for crypto payments, Steak ’n Shake views the country as a natural next step in its Bitcoin-driven expansion strategy.
Participation inallowed the company to strengthen ties with local Bitcoin communities and align itself with the country’s long-term economic policy.
Bitcoin Loyalty, Treasury Use, and the ETH Backlash
Before announcing its expansion into El Salvador, the company explored addingas an additional payment option. On, Steak ’n Shake launched a public poll on X asking customers whether it should accept ETH. Among,.
However, the proposal triggered intense criticism from Bitcoin maximalists. One prominent critic wrote:
“ETH is centralized trash. If you add it, you’ll lose every Bitcoin customer, including me.”
Within hours, the company reversed course:
Steak ’n Shake has also integrated Bitcoin into itsand, signaling a long-term commitment to BTC beyond payments alone.
With El Salvador expansion underway, the company is positioning itself as the world’s most Bitcoin-aligned fast-food brand.
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