Bitcoin in 2025: Why Traditional Media Still Ignores Crypto (Except to Criticize It)
- Bitcoin’s 2025 Rally vs. Media Blackout
- The Negative Spin: How Outlets Vilify Crypto
- Bright Spots: Who Covered Crypto Fairly?
- Why This Media Blackout Matters
- FAQs: Bitcoin’s Media Blind Spot
Despite bitcoin smashing records in 2025—surpassing $112,000—mainstream media coverage remains shockingly sparse and often negative. A Perception report reveals outlets like the *Wall Street Journal* published just 2 Bitcoin articles last quarter, while others framed crypto as risky or irrelevant. Yet, as institutional adoption grows, this silence speaks volumes. Here’s why the disconnect matters, which outlets bucked the trend, and how biased reporting could mislead investors. ---
Bitcoin’s 2025 Rally vs. Media Blackout
On January 20, 2025, as global headlines fixated on U.S. politics, Bitcoin quietly notched an all-time high (ATH). By May, it soared past $112K—yet financial giants like *Bloomberg* and *CNBC* barely blinked. Data from TradingView shows BTC’s 78% quarterly surge, while Perception’s July 8 report found:
- The *Wall Street Journal* ran only 2 Bitcoin pieces in Q2 2025.
- Legacy outlets averaged 11 crypto mentions—mostly critical.
- 80% of coverage framed crypto as volatile or speculative.
This isn’t oversight; it’s avoidance. As one BTCC analyst noted, “Media silence during ATHs is a pattern. They’ll cover crashes relentlessly but pretend rallies don’t exist.”
The Negative Spin: How Outlets Vilify Crypto
When traditional media *does* mention Bitcoin, neutrality is rare. Perception’s study highlights:
| Outlet | Negative Tone (%) | Example Headline |
|---|---|---|
| Financial Times | 72 | “Bitcoin’s Latest Bubble Nears Bursting Point” |
| Reuters | 65 | “Crypto Investors Face Regulatory Reckoning” |
CoinGlass data contradicts these narratives—BTC’s open interest hit $34B in June 2025, signaling institutional confidence. So why the disconnect? Critics argue legacy finance feels threatened. “They’ll praise gold ETFs but call Bitcoin a ‘scam,’” quipped crypto educator Anita Posch.
Bright Spots: Who Covered Crypto Fairly?
Not all outlets failed. *Forbes*, *CoinDesk*, and *Decrypt* published 30+ balanced Q2 articles each, exploring:
- El Salvador’s Bitcoin-powered economic growth (up 3.2% YoY).
- BlackRock’s BTC ETF hitting $15B in assets.
- Layer-2 solutions slashing Ethereum fees by 90%.
Still, these voices drown in a sea of silence. As *Forbes*’ crypto lead put it: “We’re shouting into a void built by editorial bias.”
Why This Media Blackout Matters
Ignoring Bitcoin’s 2025 milestones has consequences:
- Investor Misinformation: Newbies relying on biased outlets miss opportunities.
- Policy Gaps: Lawmakers reading anti-crypto reports may over-regulate.
- Innovation Slowdown: Negative press deters mainstream blockchain adoption.
“This isn’t just about price,” argues BTCC’s market strategist. “It’s about denying a technological revolution.”
---FAQs: Bitcoin’s Media Blind Spot
Why do traditional media ignore Bitcoin?
Legacy outlets often cater to older, anti-crypto audiences—and some have ties to banks threatened by decentralized finance.
Which media covered Bitcoin positively in 2025?
*Forbes*, *CoinDesk*, and niche platforms like *Bankless* led fair coverage, per Perception’s metrics.
How high did Bitcoin’s price go in 2025?
BTC hit $112,400 in May 2025 (source: TradingView), though most mainstream outlets underreported this.
