“We’re Not Here to Compete With Bitcoin”: OranjeBTC CEO Shares Vision for Latin America’s Largest Bitcoin Treasury (2025)

Why a Bitcoin Treasury When ETFs Exist?

“We’re not competing with bitcoin or ETFs,” Gomes clarified during Tuesday’s launch press conference. The distinction? Regulatory loopholes. Pension funds, insurers, and asset managers across Latin America often face restrictions holding spot Bitcoin or crypto ETFs—but not equities. “OBTC3 shares let these players gain crypto exposure through a regulated stock,” he noted, flanked by board members including crypto economist Fernando Ulrich and investor Josh Levine.

Data from CoinMarketCap shows Bitcoin’s 15% volatility last week—precisely the turbulence institutional investors might hedge against. TradingView charts reveal OBTC3’s shares surged 8% post-listing, outpacing Brazil’s Ibovespa index.

The Reverse IPO Playbook

OranjeBTC executed a reverse merger with Intergraus, a pre-university prep network already listed on B3. While keeping Intergraus’ educational CNPJ, the firm pivoted hard into crypto. Ulrich teased future plans: “Imagine courses teaching Bitcoin self-custody, wallet security—we’re building the infrastructure for mass adoption.” Current offerings remain traditional, but Gomes confirmed Bitcoin-centric curricula are slated for 2026.

Salaries in Satoshis?

Here’s the kicker: Every executive’s compensation is Bitcoin-denominated. “Legally we can’t pay in BTC yet,” Gomes admitted, “but our salaries adjust daily to Bitcoin’s price.” He predicts, “In 30 years, global corporations will operate on this standard.” With BTC hitting $124K this week (up 10% in 7 days), that bet looks prescient.

Institutional-Grade Crypto Access

Unlike Coinbase or BTCC where retail traders dominate, OranjeBTC targets whales. Their treasury model—holding BTC directly—eliminates ETF management fees. Analysts speculate this could pressure Grayscale’s Latin American funds. “We’re the on-ramp for capital that can’t touch exchanges,” Gomes asserted.

This article does not constitute investment advice.

Q&A: Decoding OranjeBTC’s Strategy

How does OBTC3 differ from a Bitcoin ETF?

ETFs track Bitcoin’s price through derivatives; OranjeBTC holds physical BTC, offering direct asset backing without intermediary risks.

Why choose a reverse IPO?

Listing via Intergraus’ existing B3 slot bypassed lengthy approval processes—a tactic also used by crypto miners going public.

What’s the biggest risk for investors?

Bitcoin’s volatility remains double most equities. Treasury companies amplify both gains and losses.