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Crypto’s ’Easy Money’ Treasury Era Ends—And That Might Just Be Crypto’s Best News Yet

Crypto’s ’Easy Money’ Treasury Era Ends—And That Might Just Be Crypto’s Best News Yet

Published:
2025-09-12 05:37:29
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Crypto's free-money party is over. Treasury yields aren't what they used to be—and that's forcing the industry to grow up.

No more riding high on speculative froth and low-rate euphoria. The new reality? Projects now need actual utility. Real revenue. Sustainable models.

It's a back-to-basics moment that separates the builders from the gamblers. The market's shaking out the weak hands—the vaporware and copy-paste tokens that thrived in a zero-interest world.

Institutional players aren't fleeing; they're getting pickier. They want protocols with cash flow, networks with users, and assets with purpose. Not just promises and memes.

Sure, some VCs might miss writing checks based on whitepapers and hype. But let's be real—since when did easy money ever build anything lasting? (Looking at you, 2008.)

This isn't a crash. It's a correction—toward value, innovation, and maybe, just maybe, a crypto ecosystem that actually deserves to disrupt finance.

Crypto treasuries at “critical inflection point”

Duong and Basco said that early movers like the major bitcoin holding firm Strategy “enjoyed substantial premiums,” but “competition, execution risks and regulatory constraints have contributed to mNAV compression.”

“The scarcity premium that benefited early adopters has already dissipated,” they said, and now crypto treasuries have ”reached a critical inflection point.”

At their current player-versus-player stage, a treasury company’s success “depends increasingly on execution, differentiation, and timing rather than simply copying the MicroStrategy playbook,” the report said.

“September effect” an unreliable indicator

Meanwhile, Coinbase’s researchers said the “September effect,” where investors hold off on Bitcoin due to it historically falling over the month, shouldn’t be relied on as a trading indicator.

Bitcoin saw a decline in September for six years in a row between 2017 and 2022, giving investors the impression that the month “tends to be a bad time to hold risk.”

“Yet, if you were to trade on this assumption, you WOULD have been wrong in both 2023 and 2024,” Duong and Basco said.

Chart

Source: David Duong

“Month-of-year isnʼt a statistically dependable predictor of whether monthly log returns will be positive or negative for BTC,” they added. “We donʼt think monthly seasonality is a particularly useful trading signal for Bitcoin.”

Fed will cut twice, leaving market “room to run” in Q4 

Duong and Basco said that they expect the Federal Reserve to cut rates when it meets on Tuesday and again at its meeting next month, adding that the “crypto bull market has room to run” early in the fourth quarter.

They added that Bitcoin could continue to outperform as it “benefits directly from existing macro tailwinds,” such as rising US inflation, which ROSE 0.4% in August to 2.9% over the last year, according to an update on Thursday.

The market is widely expecting the Fed to cut rates by 25 basis points both next week and in October. Rate cuts have historically been a boon for crypto and other risk assets.

“Heading into Q4, we maintain a constructive outlook on crypto markets, anticipating continued support from robust liquidity, a favorable macroeconomic environment, and encouraging regulatory developments,” Coinbase researchers said. 

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