Stellantis’ New CEO Scraps Old Plans and Tackles Dealer Woes in 2026 Turnaround Bid

• What Led to the Leadership Shakeup at Stellantis?
• How Is Filosa’s Approach Different From Tavares’?
• What’s the Plan for U.S. Dealers and Underperforming Brands?
• Why Are Investors Still Waiting for a Clear Roadmap?
• Can Filosa Turn Around Jeep and Ram?
• What’s Next for Stellantis in 2026?
• FAQs About Stellantis’ 2026 Strategy Shift

Stellantis, the automotive giant formed by the merger of Fiat Chrysler and PSA Group, is undergoing a dramatic shift in strategy under new CEO Antonio Filosa. After the abrupt departure of Carlos Tavares in late 2024, Filosa has abandoned cost-cutting measures, slashed prices, and prioritized rebuilding relationships with U.S. dealers. With Jeep and Ram sales declining and investor confidence wavering, Filosa faces an uphill battle to stabilize the company. This deep dive explores the challenges, Filosa’s new direction, and what it means for Stellantis’ future.

What Led to the Leadership Shakeup at Stellantis?

Carlos Tavares, the architect of Stellantis’ merger, stepped down unexpectedly in December 2024 after three years of aggressive cost-cutting. While the company’s stock surged 74% by March 2024 under his "Dare Forward 2030" plan, the strategy backfired. Dealers grew frustrated, product quality suffered, and U.S. sales slumped. By January 2025, shares had dropped 4.2%, closing at $9.60. Tavares’ exit paved the way for Antonio Filosa, who took the helm in June 2025 with a mandate to reset the company’s course.

How Is Filosa’s Approach Different From Tavares’?

Filosa’s playbook is a stark contrast to his predecessor’s. He’s ditched expensive projects, lowered vehicle prices, and de-emphasized the all-electric push that strained dealer networks. "The strategy we’ve put in place will allow us to grow if executed properly," Filosa told reporters at the 2025 Detroit Auto Show. He’s focusing on reviving Jeep and Ram—two brands that have struggled in the U.S. for years—while ruling out the sale of underperforming marques like Alfa Romeo and Fiat. "The company must remain united," he insisted, though he hinted at possible downsizing.

What’s the Plan for U.S. Dealers and Underperforming Brands?

Filosa’s top priority is mending ties with American dealers, many of whom rebelled against Tavares’ inventory-heavy tactics. He’s also convening 200 executives this month to discuss corporate culture, 2026 targets, and financial market announcements. While Fiat and Alfa Romeo may face restructuring in the U.S., Filosa opposes outright divestments. "In my experience, fragmentation rarely solves systemic issues," he noted. Instead, he’s betting on operational tweaks and better dealer incentives.

Why Are Investors Still Waiting for a Clear Roadmap?

Since Tavares left, Stellantis has lacked a comprehensive plan. His ambitious "Dare Forward 2030" targets—10% profit margins and doubled revenue—were never met. Filosa has yet to unveil a detailed vision, though he promises changes within six months. "I see the adjustments we’ll need to make for a promising future," he said vaguely. The market remains skeptical; Stellantis’ U.S. shares have inched up just 2% under Filosa’s watch.

Can Filosa Turn Around Jeep and Ram?

Jeep and Ram are critical to Stellantis’ U.S. fortunes, yet both brands have bled market share. Filosa’s strategy includes price cuts and refreshed lineups, but competition is fierce. "You don’t fix iconic brands overnight," remarked an industry analyst. Filosa’s reluctance to spin off weak performers suggests he’s betting on cross-brand synergies—a risky MOVE if consumer demand doesn’t rebound.

What’s Next for Stellantis in 2026?

Filosa’s immediate focus is execution. With a leadership retreat planned and dealer negotiations ongoing, the next six months will be pivotal. Investors want clarity on EV timelines, margin targets, and regional strategies. Filosa’s measured tone contrasts with Tavares’ bold promises, but whether that translates to results remains to be seen. One thing’s certain: Stellantis can’t afford another false start.

FAQs About Stellantis’ 2026 Strategy Shift

Why did Carlos Tavares leave Stellantis?

Tavares resigned abruptly in December 2024 after his cost-cutting measures eroded dealer relationships and product quality. His "Dare Forward 2030" plan failed to meet profit targets.

What changes has Filosa made so far?

Filosa scrapped costly projects, reduced prices, and deprioritized EVs to ease dealer burdens. He’s also prioritizing Jeep/Ram revivals and internal realignments.

Will Stellantis sell Alfa Romeo or Fiat?

Filosa opposes selling brands but may shrink their U.S. operations. "The company must remain united," he stated at the Detroit Auto Show.