Polymarket: How Crypto Betting Shattered Mainstream Barriers

Crypto prediction markets just hit the big leagues—and traditional finance is scrambling to catch up.

The Unstoppable Rise

Polymarket's surge proves what crypto natives knew all along: when you combine financial incentives with global events, you create an unstoppable force. The platform's user growth charts look like a crypto bull run—straight up and leaving skeptics in the dust.

Beyond Sports Betting

This isn't your grandfather's Vegas sportsbook. We're talking political elections, climate outcomes, even cultural phenomena—all becoming fair game for market speculation. Traditional bookmakers never saw this coming, but then again, they're still counting their chips while crypto builds the next financial system.

Regulatory Chess Match

Watch regulators try to apply 20th century rules to 21st century technology. They're playing checkers while crypto plays 4D chess—and losing spectacularly. The beauty of decentralized prediction markets? They're as borderless as Bitcoin itself.

Wall Street analysts are suddenly 'discovering' what crypto enthusiasts built years ago—typical finance sector timing, always late to their own revolution.

Over USD 2.5bn in trading volume for US elections

Markets for future events have long existed in the traditional world. Polymarket, however, aimed to bring this business onto the blockchain. The decentralized protocol launched in 2020 on the Polygon network - hence the name Polymarket. The founders promised greater transparency, lower fees, and censorship resistance. But it would take four years for the app to break into the mainstream. The controversies surrounding the current US presidential elections revealed the ideal product-market fit.

Users could bet on the platform about who WOULD become the next president of the United States, who would win the popular vote, and which party would control the two chambers of Congress. On traditional betting exchanges, additional hurdles need to be overcome. Polymarket makes it easy to trade using cryptocurrencies or credit card deposits.

By the end of the elections, users had wagered over USD 4bn on the various outcomes of the US elections. Traders put USD 3.6bn of this volume into the race between Kamala Harris and Donald Trump. Thanks to these impressive numbers, mainstream media outlets such as Bloomberg have since used the crypto app as a primary indicator of election probabilities.

Volume remains above average

Polymarket also has its critics. On one side, prediction markets occupy a regulatory gray area. Depending on legal interpretation, authorities may classify betting on real-world events as gambling. Polymarket would not meet the strict requirements of the gambling industry; users do not even undergo an identification process. In a settlement with the Commodity Futures Trading Commission (CFTC), the platform therefore had to pay a fine of USD 1.4m in 2022 . Since then, Polymarket claims to have built “an exceptional compliance team and robust internal practices and procedures” as a result of the investigation.

Observers further criticize the strong focus on volume rather than “open interest.” Open interest refers to the total value of active, unsettled contracts in a prediction market. After all, volume can be easily inflated with low fees. Open interest, on the other hand, makes it clear how much money is actually at stake. This figure cannot be determined directly via the platform itself. According to on-chain data, the total value wagered on Polymarket amounts to around USD 211m. Before the parabolic rise due to the elections, this figure was around USD 20m.

Total value locked on the prediction platform Polymarket / Source: DeFi Llama

While the platform has not been able to increase activity since the US elections, it has managed to maintain a remarkable volume. Competitor Augur lost nearly 80% of its total value locked (TVL) after the vote on the new president in 2020. Currently, almost 100,000 unique wallet addresses trade on the platform per month. Many of them are likely unaware that blockchain technology processes all bets in the background.

Latest development: NYSE parent ICE plans multi-billion investment in Polymarket

The Intercontinental Exchange (ICE), parent company of the New York Stock Exchange (NYSE), has announced an investment of up to USD 2 billion in Polymarket. The funding is intended to fuel further growth and institutionalize the platform’s data infrastructure, with ICE set to distribute prediction market data directly. The stake represents the most significant alignment to date between traditional finance and the decentralized Web3 economy.