Asset Entities and Strive Partner to Launch Massive $1.5B Bitcoin Treasury Initiative

Two financial heavyweights just dropped a billion-dollar bet on Bitcoin's future—and traditional finance is scrambling to keep up.

The Bold Move

Asset Entities joins forces with Strive to deploy a staggering $1.5 billion into Bitcoin treasury reserves. This isn't just diversification—it's a full-scale endorsement of crypto as a legitimate asset class.

Why It Matters

Corporate treasuries typically play it safe with bonds and cash equivalents. This pivot toward Bitcoin signals a fundamental shift in how institutions perceive digital store-of-value assets—and frankly, makes those 0.5% yield savings accounts look pretty pathetic.

The Ripple Effect

Expect other firms to follow suit once they realize holding depreciating fiat might be the real risky move. Because nothing says 'forward-thinking' like watching traditional finance finally catch up to what crypto advocates knew years ago.

Matt Cole, CEO of Strive Asset Management, will lead the merged company, while Asset Entities CEO Arshia Sarkhani will take the role of chief marketing officer and board member. Ramaswamy, who co-founded Strive and previously ran for U.S. president, has not yet disclosed his role in the new venture.

Strive Eyes Big Bitcoin Buy

The combined firm plans to fund its $1.5 billion bitcoin purchase through a mix of private investments and warrants. At current prices, the plan would secure around 13,450 Bitcoin, placing Strive among the top 10 largest corporate holders.

This MOVE resembles an increasing trend in public companies, which now own a total of more than 1 million Bitcoin, approximately 5.1% of the circulating supply. Michael Saylor’s Strategy remains the leader with more than 638,000 BTC, while firms like MARA Holdings and XXI follow behind.

Strive has also expressed interest in acquiring up to 75,000 Bitcoin tied to claims from the collapsed Mt. Gox exchange. The move, if successful, could boost its Bitcoin-per-share ratio, a key metric in the treasury space.

Launched in 2022, Strive has already amassed $2 billion in assets. By teaming up with Asset Entities, a social media marketing firm with no prior crypto involvement, the new Strive is making a bold bet on Bitcoin adoption.

Also Read: Fidelity’s Timmer: Bitcoin, Gold Top Investment Returns