Pudgy Penguins Launches Mobile Game ’Pudgy Party’ - NFT Project Expands into Gaming

Pudgy Penguins just dropped a bombshell—their mobile game 'Pudgy Party' hits app stores today, marking one of the most aggressive NFT-to-gaming pivots we've seen.

The Gameplay Hook

Forget boring token swaps—this party game lets players actually use their Pudgy Penguin NFTs as playable characters. It's a clever move that finally gives those digital assets something to do besides collect virtual dust in MetaMask wallets.

Why This Matters

Mobile gaming dominates user attention, and Pudgy Penguins just bypassed the traditional gaming studio route entirely. They're building their own ecosystem—cutting out middlemen and keeping all those sweet, sweet microtransactions in-house.

Of course, the real test will be whether anyone actually plays this thing longer than it takes to screenshot their NFT penguin doing something cute for Twitter. Because let's be honest—most crypto games have the shelf life of a meme stock rally.

A Game Full of Fun Built on Blockchain

The Pudgy Party game is built on the Mythical Platform and integrates blockchain quietly in the background. When a player joins the game, a wallet is automatically created for them with them even knowing.

“The Web3 stuff is kind of just seamlessly behind it. You’re suddenly getting assets and you’re leveling them up, and you can change them and you can burn them for other things. All that’s fairly hidden from the user initially.” Mythical Games CEO John Linden explained in a press release.

Memes, Costumes, and Endless Play

The game’s stars are the Pudgy Penguins characters, which are already well known on social media and in toy stores. Each penguin has a fun personality and can be dressed in costumes or upgraded with emotes and other items. Some costumes can also be minted as NFTs, which means they can be traded on Mythical’s marketplace.

At launch, the game  started with a seasonal event called Dopameme Rush. This event is based on internet memes and includes funny costumes like John Pork and Tung Tung Sahur. The game will have new seasons every month, with both free and premium passes. Players can also take part in tournaments and leaderboard competitions.

“The heart of Pudgy Penguins has always been about connection and spreading good vibes. Bringing our beloved, viral characters to life in a mobile multiplayer game is an exciting step forward in our mission to create joyful, meaningful experiences for our growing global community.” Luca Netz, CEO of Pudgy Penguins, said in the press release.

Pudgy Penguins has grown far beyond NFTs since its 2021 debut, and expanded into plush toys sold at Walmart and Target, with launching earlier games like Pudgy Worlds. It also rolled out its Solana-based PENGU token. Today, the collection is the second most expensive NFT series by floor price and is valued at $417 million, according to on-chain data.

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