GameStop Doubles Down on Bitcoin: CEO Ryan Cohen Reveals Latest Crypto Move

GameStop’s meme-stock king just placed another bet on Bitcoin—because what’s more volatile than retail traders? The video game retailer turned market disruptor confirmed its latest crypto purchase today, doubling down on digital assets despite Wall Street’s skeptical side-eye.

Cohen’s crypto playbook: The CEO—no stranger to high-risk maneuvers—dropped the news during an earnings call that left analysts scrambling. No dollar figures were disclosed, but the timing speaks volumes: GameStop’s diving deeper into crypto just as traditional finance bros start sweating over their 60/40 portfolios.

Why it matters: When a company that survived short squeezes and Twitter hype starts hoarding Bitcoin, even the suits notice. Whether this is genius hedging or another meme-worthy gamble remains to be seen—but it’s certainly more exciting than another stock buyback program.