FIFA Scores Big with Avalanche: New Layer-1 Blockchain Aims to Dominate Web3 Sports
Game on—football meets blockchain in a play that could redefine fan engagement. FIFA teams up with Avalanche to launch a purpose-built Layer-1 chain, sidestepping Ethereum’s gas fees and congestion. Because nothing screams ’decentralization’ like a governing body with a $5B war chest calling the shots.
The move signals Web3’s creeping colonization of mainstream sports—just don’t ask how many FIFA execs actually own a crypto wallet. Early specs suggest instant settlements for ticketing and merch, plus NFT-based player cards. TradFi dinosaurs, meet your asteroid.