Crypto.com Lands Knockout Punch with Times Square Boxing Sponsorship

Crypto.com just went full Muhammad Ali—floating like a speculative altcoin, stinging like a bear market. The exchange secured prime branding at The Ring Magazine’s Times Square boxing event, planting its flag where Wall Street brokers and tourists collide.

Why boxing? Same reason they bought the Staples Center naming rights—mainstream visibility trumps niche credibility. When your target audience still thinks ’cold storage’ means meat lockers, you need blunt-force marketing.

Bonus jab: At least they didn’t pay the fighters in CRO tokens—this time.

For further context, the Ring Magazine, known as “The Bible of Boxing,” is hosting the event. The magazine has covered boxing since 1922 and is widely recognized for its rankings and deep history in the sport. 

This event is a historic milestone for both boxing and the city. This is the first time a professional fight card is held in the heart of Times Square. With bright lights, big names, and a global audience, the stage is set for a night to remember.

Crypto.com will be featured throughout the venue and the broadcast. Commercial content promoting the brand will be shown during the DAZN Pay-Per-View stream, giving the company exposure to boxing fans worldwide. 

According to the President and COO of Crypto.com, “The connection between the powers of crypto and sport are strong, We are honoured to be partnering with The Ring Magazine and very excited to be supporting Fatal Fury in Times Square in what will be a truly historic event on a global scale.”

Nour Ahmadein, COO of The Ring Magazine, also talked about the event. “We are pleased to have a global brand like Crypto.com support us ahead of Friday’s huge boxing event in Times Square,” he said. “Crypto.com has demonstrated a commitment to supporting some of the biggest sports and entertainment events in the world.”

Also Read: Crypto Will Be the 12th Sector of the Economy: Kevin O’Leary