Binance Co-CEO’s WeChat Hacked in Brazen Mubarakah Token Pump Scheme

A hacker's latest exploit didn't target a smart contract or a centralized exchange—it went straight for the top. By compromising the personal WeChat account of Binance's co-CEO, the attacker orchestrated a classic pump-and-dump, this time for the obscure Mubarakah token.

The Anatomy of a Social Engineering Attack

Forget brute-force attacks on blockchain protocols. This breach highlights a softer, more human target: direct access to influential figures. The hacker bypassed layers of corporate security by infiltrating a personal communication channel, then used that access to broadcast a signal strong enough to move markets.

It's a stark reminder that in crypto, the most critical vulnerabilities often sit behind the keyboard, not in the code. The incident exposes the immense, and sometimes unchecked, influence wielded by industry leaders—where a single compromised social media post can trigger a frenzy.

The Aftermath and the Unanswered Questions

The token's price chart tells the story: a violent, artificial spike followed by the inevitable crash. While the financial damage was contained to a relatively minor asset, the reputational shockwaves are far-reaching. It begs the question of what protocols exist, if any, to secure the personal digital lives of those holding the industry's reins.

The episode serves as a cynical masterclass in market dynamics—proof that in the right hands, even a stolen identity can function as a perfectly serviceable financial instrument. For the rest of us, it's another costly lesson in trust, verification, and the perpetual hunt for the next easy score.

Social media security exploits continue

This incident mirrors a previous case in late November when TRON Founder Justin Sun’s WeChat was hacked. As Snowball, a crypto commentator, explained: “Following the incident on November 30 where Brother Sun Justin Sun’s WeChat was hacked, Big Sis HeyiBinance’s WeChat was also hacked today. Both are using the method of posting Meme shitcoins in Moments to scam people.” He added that hackers seem to target top Web3 leaders’ accounts, often accessing passwords or SIM card data to execute theft.

继11月30日孙哥 @justinsuntron 微信被盗以后

一姐 @heyibinance 微信在今天也被盗了

而且都是在朋友圈发Meme土狗的方式诈骗

感觉是专门针对Web3头部大佬微信进行盗窃的

大家也都多注意吧

链上“黑客竞争“激烈，他们开始把”战场“搬到链下了… pic.twitter.com/ojP0gGbdeI

Earlier, BNB Chain suffered a similar breach in October. Their official account was restored after multiple phishing attempts and a malicious contract deployment. The attack stole $8,000 across all chains, with one user losing $6,500. 

CZ described the breach as carefully orchestrated, noting, “Hacker got $13k. Security team(s) still tracking, with a possible linked KYC. Hacker went through all these trouble, plus criminal liability. He could have made more by building.” These incidents highlight the gap between social media security and crypto platform protection.

Moreover, last year, Canadian rapper Drake’s X account was compromised to promote a fraudulent Solana-based meme coin, “$ANITA,” leveraging his brand to attract unsuspecting traders. Such cases show that social media remains a critical vulnerability for high-profile crypto figures, often leading to off-chain financial exploitation.

Leadership changes amid security concerns

The hack comes days after Binance revealed changes in its leadership during Binance Blockchain Week. Yi He has been promoted to Co-CEO alongside Richard Teng. Teng praised her role, saying, “Yi has been an integral part of the executive leadership team since the launch of Binance. Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture, and bottom-up business strategy.”

Yi He highlighted the teamwork between herself and Richard Teng, saying, “I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days.” Together, they are focused on growing Binance worldwide while keeping users SAFE and supporting a more open financial system.