Strive’s $500M Stock Sale Program Ignites Bitcoin Strategy Expansion

Strive just dropped a half-billion-dollar bet on Bitcoin—and Wall Street is scrambling to price it in.

The Corporate Pivot

Forget dipping a toe—this is a cannonball. The $500 million stock sale program isn't about funding operations; it's a direct capital infusion for their Bitcoin playbook. They're not hedging; they're all-in.

The Market Calculus

Why sell stock to buy Bitcoin? Simple: leverage. Using equity to acquire a non-yielding, volatile asset shows a fundamental belief that Bitcoin's appreciation will outpace their own stock's cost of capital. It's a high-conviction, high-risk arbitrage that traditional portfolio managers would call reckless. They'd call it visionary.

The Strategic Signal

This move bypasses timid treasury allocations. It's a strategic capital deployment on a balance sheet level, signaling to shareholders that Bitcoin isn't a side investment—it's core to the company's future value proposition. It turns the corporate treasury into a de facto digital asset fund.

The Ripple Effect

Watch for copycats. One major player making this move legitimizes the strategy for others sitting on the fence. It pressures every CFO with a strong balance sheet to ask: 'If not Bitcoin, then what?' The answer, too often, is another share buyback to please the same analysts who missed tech stocks, crypto, and AI—in that order.

Strive isn't just buying Bitcoin; they're buying a new financial paradigm. Whether Wall Street's old guard gets it is irrelevant. The capital is already moving.

Strive’s Bitcoin strategy

The effort comes as Strive continues to strengthen its position as a major corporate holder of Bitcoin. The firm currently owns 7,525 BTC, making it the 14th-largest corporate BTC holder as per bitcoin Treasuries data.

In May, Strive took a major step by announcing its merger with Asset Entities to FORM a new NASDAQ-listed Bitcoin Treasury Company, and in September the company completed a merger. As part of the merger, Strive said it plans to raise up to $1.5 billion through equity and debt to buy more Bitcoin.

The company’s MOVE toward a Bitcoin-focused strategy picked up speed after its reverse merger and agreement in September to acquire Semler Scientific.

In November, Strive announced an initial public offering (IPO) of its new Variable Rate Series A Perpetual Preferred Stock under the ticker $SATA, further supporting its Bitcoin-treasury approach.

According to Yahoo Finance, Strive’s stock ROSE about 3.6% on the day of the announcement, closing at $1.02. Shares have more than doubled since the start of the year.

The company has also taken a public stance in ongoing market-structure debates. In early December, CEO Matt Cole urged index provider MSCI not to exclude Bitcoin-heavy companies from major equity benchmarks. He argued that the proposed policy WOULD distort market representation and limit investor choice.